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How to Choose the Right Branded Lanyards for Your Business
Last Updated: June 18, 2025
Branded lanyards are one of the most practical and visible tools businesses can use to build brand recognition. From corporate offices in Sydney to conferences in Melbourne, these simple accessories do more than carry ID cards—they represent your brand.
If you plan to invest in lanyards, it’s worth ensuring you choose the right style, materials, and design. Not all lanyards are the same, and the difference between a forgettable giveaway and a valuable branded item comes down to how well it suits your purpose.
Why Branded Lanyards Work for Australian Businesses
Lanyards are part of the daily uniform in workplaces across Australia. They hold ID cards, keys, or security passes and are widely used in industries like healthcare, education, logistics, retail, and corporate settings. Their practicality makes them an essential item for both staff and visitors.
Beyond function, branded lanyards quietly promote your business. They keep your logo visible and consistent when worn at events or on the job. They also pair well with other branded items like personalised card holders, especially where access and identification matter.
Types of Branded Lanyards and How to Pick the Best One
Choosing the right lanyard depends on where and how you plan to use it. Here are some popular types used by businesses:
- Bootlace Lanyards are a great option if you need something affordable for short-term use, such as events or expos.
- Ribbed Polyester: A reliable choice for everyday wear. The wider surface makes your logo more noticeable.
- Satin or Nylon: These have a sleek, premium finish. Companies wanting a professional look often choose them.
- Woven Lanyards: The design is stitched into the fabric, giving it a high-end, long-lasting quality.
- PVC: These are strong and semi-transparent. It is ideal for more rugged settings or outdoor events.
- Full-Colour Sublimated: This is perfect if your branding has bright colours or complex artwork. It allows for full graphic coverage.
Customised blank lanyards can be used across different departments or for multiple campaigns if you’re after a flexible option. They’re simple, versatile, and still represent your brand professionally.
What to Know Before Ordering Branded Lanyards
Before placing your order, consider a few things. These small details can significantly affect how your lanyards are received and used.
1. Who Will Be Using Them?
Consider your audience. Are these for staff, customers, or event attendees? If it’s for your team, go for something comfortable and durable. For significant events or giveaways, a simpler option may be more cost-effective.
2. Where Will They Be Used?
Lanyards for daily use must be sturdy and safe, especially if worn near machinery or outdoors. If they’re for a formal event or conference, choose a design that complements your brand’s tone.
3. What’s Your Budget?
Lanyards are available at a range of prices. Setting a clear budget early helps narrow your choices and ensures you get the best result without overspending. If you plan to pair them with other items like printed pins and badges, consider package pricing to maximise value.
4. How Many Do You Need?
Buying in bulk often reduces the cost per item, but only order what’s realistic. If you’re including dates or event names, avoid over-ordering, as they may not be usable in future.
5. What’s Your Branding Message?
Your logo should be transparent, your colours consistent, and your message simple. A cluttered or poorly printed lanyard can do more harm than good. Ensure the final design reflects your business’s quality and professionalism.
Get Custom Branded Lanyards That Represent Your Business
Branded lanyards are more than just badge holders. They are a subtle yet effective way to strengthen your brand. The right design makes your team look professional and keeps your name front of mind. At Cubic Promote, we help Australian businesses create custom-branded lanyards that suit their goals, whether for events, staff uniforms, or everyday visibility.
