Real Estate Welcome Packs: Promotional Items That Get Kept

Real estate welcome packs are often misunderstood as promotional products. Many times, they are seen as a throwaway extra, simply handed out at settlement, appraisals, or community events without much consideration. In fact, welcome packs are one of the rare times a real estate brand becomes part of someone’s home life, not just their email. This makes choosing the right products important. The best items are not flashy or clever, but practical, familiar, and easy to keep without adding clutter. 

This article explores which promotional items people actually keep in Australian real estate welcome packs, and why these items are useful in daily life. 

Why “keep rate” matters more in real estate than most industries?

In real estate, brand impressions continue even after the transaction is complete. Referrals, repeat business, and long-term trust depend on how people remember their experience after moving in. If someone throws the item away during their first clean-up, it doesn’t help the brand at all. 

Promotional items in welcome packs work best when they: 

• Integrate naturally into the home. 
• Don’t require explanation. 
• Are helpful instead of feeling like a sales pitch 
• Stay visible weeks or months later. 

The mindset shift: home utility beats novelty 

People moving into a new home often feel overwhelmed. They are not looking for gimmicks, but for simple solutions to immediate problems. That’s why the best welcome packs focus on being useful at home, rather than just being creative. 

Notebooks and sticky notes: simple, but effective 

Notebooks and sticky notes work well in real estate welcome packs because they fit what people are already doing when they move racking tasks and appointments. People often use sticky notes right away, while notebooks usually stay on desks or kitchen counters for longer. They come across as neutral, useful, and not overly promotional. 

 
Why are they kept:

• noting trade details 
• writing reminders and checklists 
• managing utilities and contacts 

Branded pens that don’t feel disposable 

Pens are a common choice in real estate, but quality is what separates a pen that gets used once from one that people keep. A pen that writes smoothly and looks good on a kitchen counter or desk is much more likely to be used again, often for months. Very cheap pens can quietly hurt the professional image that agents work hard to create. 

What works:

• clean design 
• neutral colours 
• Subtle brand

Keyrings and everyday carry items. 

Keyrings are a natural choice for real estate promotions, but they work best when designed for everyday use. People carry well-made keyrings all the time, whether on house keys, car keys, or spare sets. This makes them one of the most frequent brand touchpoints. 

Avoid: Bulky novelty shapes or loud branding that discourages use.

Drinkware that fits the home environment 

Mugs and simple drinkware are effective in welcome packs if they look like something people would choose for themselves. A mug that feels ordinary is much more likely to be used regularly. 

They perform best when: 

• The design is understated. 
• The colour palette is neutral. 
• The branding is secondary to function. 

Practical home items that solve small problems 

Some of the most kept items are those that help with everyday home routines. These products don’t come across as marketing. Instead, they feel genuinely helpful. 

Items such as: 

• microfibre cloths for screens or glasses 
• basic reusable shopping bags 
• simple utility items that live in drawers or cars 

Items that often don’t get kept (and why) 

Certain products regularly underperform in real estate welcome packs: 

• novelty gadgets 
• oversized branded items 
• anything that clashes with home décor 
• items that feel promotional rather than. The problem isn’t the price; it’s whether the item is relevant. 

If an item doesn’t fit naturally into a home, it usually won’t be kept. 

A practical welcome pack mix that works 

For most Australian agencies, a strong welcome pack includes: 

• one writing item (pen or notebook) 
• one small home-use item 
• one everyday carry item 

This mix helps avoid clutter and makes it more likely that at least one item will become part of daily life at home. 

When welcome packs work best 

Welcome packs are particularly effective when used: 

• at settlement or lease commencement 
• after appraisals 
• for new property management clients 
• at community sponsorship events 
• For referral, timing is important.
• When items are given at the right moment, people are more likely to appreciate and keep them

Ready to Buy Real Estate Promotional Items?

Shop Notebooks here
Shop Sticky Notes here
Shop Pens here
Shop Mugs here
Shop Keyrings here
Shop Tote Bags here

The Cubic Promote perspective 

The best real estate welcome packs don’t aim to impress. They aim to fit in. When promotional items fit naturally into a home, they remain visible long after the moving boxes are gone. This is when people truly remember the brand, in a quiet and consistent way. 

Cubic Promote partners with real estate agencies across Australia to create welcome packs that are useful, appropriate, and easy to live with. This helps brands stay present in homes, not just during transactions.