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Festival Umbrellas For Event & Promotions
Festivals and outdoor events are synonymous with the Australian way of life. From music festivals and cultural celebrations to sporting events and market days, Aussies love to make the most of their time under the sun. But as much as we enjoy the great outdoors, the harsh Australian sun can be unforgiving. That’s where promotional umbrellas come into play!
- Custom festival umbrellas provide sun protection, unique branding opportunities, and a touch of Aussie culture at outdoor events in Australia.
- High-quality, reusable umbrellas promote sustainability and minimize waste at events.
- The Shopline campaign demonstrates the effectiveness of custom umbrellas in increasing brand visibility | customer acquisition during unpredictable weather conditions.
Custom festival umbrellas not only provide much-needed shade and protection from the elements; they also serve as a unique promotional tool for businesses and event organisers. In this article, we’ll explore the benefits of custom festival umbrellas for events and promotions and how they can add an Aussie touch to your next gathering.
Protection from the Harsh Aussie Sun
It’s no secret that Australia has some of the highest UV radiation levels in the world, making it essential for event-goers to protect themselves from the sun. Custom festival umbrellas offer an effective solution by creating shaded areas where guests can relax and escape the heat.
With the Australian Cancer Council recommending sun protection measures when UV levels reach 3 or above, providing custom festival umbrellas at your event demonstrates your commitment to your patrons’ health and wellbeing. It’s a thoughtful touch that won’t go unnoticed by those who truly appreciate the Aussie sun.
A Unique Promotional Opportunity
In addition to providing shade and protection, custom festival umbrellas serve as an eye-catching promotional tool. With the ability to customise the design, colours, and branding of your umbrellas, you can create a visually appealing display that captures the essence of your event or business.
For example, imagine a food and wine festival adorned with umbrellas featuring the logos of local wineries and restaurants. Or picture a beachside sports event where each team’s colours and mascots are proudly displayed on umbrellas scattered around the venue. The possibilities are endless, and the impact on brand visibility and recognition is significant.
A Touch of Aussie Culture
Incorporating custom festival umbrellas into your event or promotion allows you to add a touch of Aussie culture. Australia is known for its laid-back, outdoor lifestyle, and by providing a comfortable space for guests to relax and socialise, you’re embracing this cultural identity. Custom festival umbrellas can also be designed to reflect quintessential Australian themes, such as native flora and fauna, iconic landmarks, or local sports teams. This adds a sense of authenticity to your event, making it more relatable and appealing to your Australian audience.
Australians are increasingly conscious of their environmental impact, and custom festival umbrellas offer a sustainable solution for events and promotions. Made from durable materials like canvas and aluminium, these umbrellas are designed to withstand the harsh Australian climate, ensuring they can be reused for multiple events. By investing in high-quality custom festival umbrellas, you’re not only minimising waste but also demonstrating your commitment to sustainability – a value that resonates with many Australians.
Shopline’s Rainy Day Success
When Shopline, a popular online retailer, decided to participate in a major outdoor expo, they turned to Cubic Promote for their promotional needs. Aware of the unpredictable weather, Shopline wanted to ensure that their brand would stand out and provide comfort to attendees. Cubic Promote recommended their high-quality promotional umbrellas, customised with Shopline’s logo and colours. As luck would have it, rain poured down on the day of the event.
However, Shopline’s branded umbrellas became an instant hit, as expo-goers flocked to their booth to seek shelter from the downpour. Not only did the promotional umbrellas keep potential customers dry, but they also served as a highly visible advertisement for Shopline. The result was a significant increase in brand awareness and new customer acquisitions, making the campaign a resounding success.
Takeaway
Custom festival umbrellas provide an array of benefits for events and promotions in Australia. From sun protection and unique branding opportunities to adding a touch of Aussie culture and promoting sustainability, these versatile accessories are a must-have for any outdoor event. They can also be used as a promotional product for tradeshows, conferences, and expos. So, whether you’re planning a music festival in Byron Bay, a community market in Melbourne, or a sporting event on the Gold Coast, consider incorporating promotional casual umbrellas to enhance your guests’ experience and promote your brand in true Aussie style.
