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Home » Guide to Custom Notebooks: Insights, Trends & Branding » Brand Profile: Filofax

Brand Profile: Filofax

Last Updated: 18 July 2025

Promotional Filofax Compendiums at Cubic Promote

We offer a wide range of Filofax compendiums and organisers. These iconic systems were created in London over 100 years ago and became popular in the 1980s. Business professionals appreciated their portability and efficiency. Even today, Filofax products remain valuable for Australian users who seek reliable, non-digital organisation solutions. At Cubic Promote, we provide authentic Filofax organisers with custom branding options perfectly tailored to suit personal and professional needs.

Why Choose Filofax Organisers?

Filofax organisers are incredibly versatile and practical. They feature a loose-leaf binder system housed within a luxurious outer casing. This clever design allows users to tailor their organiser with custom inserts. For instance, popular options include:

  • Week-to-a-view diaries
  • Day-to-a-page diaries
  • Calendars
  • To-do lists
  • Contact lists
  • Wellness trackers
  • Finance and expense lists
  • Projects and goals trackers
  • Ruled, plain, and dotted paper
  • Password lists
  • Checklists
  • Meal planners

Additionally, Filofax organisers come in various sizes, colours, and styles. Compact designs fit easily into briefcases and backpacks, while larger models are better suited for office desks. These products are portable and durable and ideal promotional items for corporate clients.

The History of Filofax

Filofax began as a UK mail-order company selling leather-bound loose-leaf binders. The name “Filofax” is short for “file of facts.” Over time, the brand expanded its offerings to include unique inserts such as calendars, note sheets, and calculators.

By the 1980s, Filofax had become a coveted status symbol for business professionals. Notably, these organisers featured prominently in films from that era, often carried by ambitious characters. Although digital tools have since dominated, many individuals still prefer Filofax for its reliability. Unlike apps or subscriptions, Filofax works without Wi-Fi and offers full personalisation, which remains a key advantage.

Filofax is a popular gift today, particularly in corporate settings. Its timeless design and practical utility make it a valued tool for professionals worldwide.

What We Offer at Cubic Promote

At Cubic Promote, we stock authentic Filofax organisers for fast branding and delivery across Australia and New Zealand. Our team employs advanced branding methods, including pad printing, screen printing, and embossing, to ensure your corporate logo or personal message stands out.

Moreover, as an authorised reseller, we guarantee genuine products with every order. Whether you are ordering for a promotional campaign or looking to gift your team, our Filofax range adds significant value to your brand.

For additional information, call us today at 1300 858 288 to explore our custom Filofax solutions. Please don’t forget to check out our Promotional Notebooks range too.

About the Author

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Hannah Calvo

Lead Product & Marketing Expert

Hannah Calvo is a Lead Product & Marketing Expert at Cubic Promote, with over five years of experience managing promotional merchandise orders for Australian businesses. Specialising in quality control, Hannah ensures that every product meets rigorous standards of consistency and Australian regulations. Her ability to oversee large-scale campaigns, while maintaining the highest standards, has solidified her reputation as a reliable expert in the industry. Hannah also writes articles and blogs on quality assurance to help businesses understand and maintain the quality of their products.