Promotional compendiums may possibly be the most personal type of corporate merchandise. It is an item that unlike other products is strictly either mine or not mine! They are never ever shared unlike other products like post it notes and they typically are used to contain private and personal business thoughts and information. This makes selecting a compendium that is right for you and your team or as a corporate gift very important. Some other products we recomend to clients would be to opt for perhaps a basic budget option so that you may affort more of the item for the same budget. Not for compendiums, where possible we do recomend going for a compendium option with the number of units that you need + a few spares just in case. No more and no less as that would allow you to allocate budget to the very best option. The differences between a budget compendium and a premium compendium is very very small. However it is in these small details that can make the compendium either one that is used daily and one that is just stored away. You see unlike most of our other promotional products it is a strictly a 1 item is neccessary product. As a corporate gift it really needs to be a good one or else it will simply be a waste of your precious marketing dollar.
Hints & Tips on Branding Compendiums
There are 4 ways to brand your logo on compendiums. These are engraving, printing, foiling and laser engraving. Each methods has its positives and negatives which will be discussed below.
Pad printing: A simple process in which ink is stamped onto your compendium. It is a simple branding method and is very cost effective. The drawback is that over time the logo can be scratched off. To find out more on the pad printing process just follow the link.
Embossing: Unlike pad printing embossing does not have any colour. It is simply a indent of your logo onto the soft surface of a compendium. The negatvies on using embossing is that on leather imitation surfaces the emboss effect can be quite unpredictable. It is a process that is generally recomended on leather surfaces. Follow the link on embossing on promotional items to find out more.
Laser Engraving: This branding process can only be applied to compendiums which have a metal badge. Products which are branded with laser engraving tend to have a very durable brand that cannot be scratched off. The disadvandate of this branding method on compendiums? Well it means any item with no metal plate cannot be branded. Also engraving tends to have a smaller than usual brand surface area.
Foiling: Similar to pad printing (in process and in price) but the key difference is that it allows for branding of compendiums in a silver or gold finish. Looks amazing and is highly recomended. The disadvantage is that it can be scratched off over time.
Compendiums are now available with all types of finishes and options. The array of options and customisation is huge. Things like:
– Zips
– Calculators
– Pen Holder
– Lined Paper
– Pockets
– Micro Fibre Finish / Leather Finish / Fake Leather Finish
All make a difference to how a compendium is perceived and how it is used. To find out more about how we can supply you with the perfect compendium simply give us a call or an email today!
About The Author:
Irene Basco
Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.
