Environmental Promotional Item Suggestions

Environmental Promotional Item Suggestions

Environmental promotional items used to be the hottest trending product a few years ago. This year so far though we cannot but help notice that their popularity is way down. Using environmentally promotional products in your events and marketing can really benefit you and your company or event. Other than the obvious benefit that eco friendly merchandise has to the environment there are also many other intangibles that using green promotional items brings to you that no other normal promotional product can do such as positioning your brand in your clients mind as a brand that is:

– thoughtful
– considerate
– progressive

& that is not to mention that a green promotional item simply looks distinctive and unique creating a strong visual appeal.

What products are classified as Green Promotional Products?

There are several criterias used to jude if a promotional item has enough green credentials to be included into out Eco Promotional Products section. These criterias cover the full aspect of a products life starting from production through to the lifespan of the product and eventually into landfill. To be good enough to be green the item must have one or more of the following traits and characteristics:

1) Production of an item which has a small or minimal carbon foot print. There are many techniques and processes that can be applied to producing an item which emits less harmful materials into the environment. If an item can demonstrate this then it is included into the green category. Products such as untreated natural colour calico bags are one such item where the chemicals involved in colouring it is absent.

2) A promotional product that is produced with a high % of recycled components. Common materials which are recycled include Paper / Plastics / Aluminium can all be reused and converted back into raw materials for production. A good example would be Corporate Recycled Paper Notepads or Promotional Green Bags which typically both have a minimum of 50% recycled content.

3) The promotional item when reached the end of its useable phase can be disposed of into landfill with little or no toxic harm back into earth. In fact some of our recycled plastic rulers when biodegraded in landfill can actually provide nutrients to the earth (pretty cool!)

Any product that displays 1 or more of this characteristic will definitely be included as a green product.

Suggestions & Things To Look Out For

There is 1 draw back with eco promotional items that you definitely should be aware of and this is a big big factor. Green items tend to be a bit more expensive than the equivalent non eco item. There are 2 reasons. Firstly it is more expensive to use recycled products (which is labour intensive in collecting as well as converting back to an useable material). Secondly eco products simply are not as popular as regular promotional items meaning that economies of scale are not as beneficial in production.

Another thing to look out for in promotional items that are green is that the colour is always a muted colour. So no reds oranges or yellows and definitely no fluro colour options. Most of the time the colour of the product is a dull green or grey or brown and in some instances no 2 products are alike. For example a Promotional Bamboo USB key will all be different.