Home » Promotional Marketing »
Branded Calendar Trends for 2024: What’s In & Out for Aussie Business
Updated: 17 June 2025
Every Aussie office and worksite runs on calendars. They’re as essential as the morning coffee run. While keeping teams organised, these practical tools do double duty by keeping your brand front of mind 365 days a year. Businesses are changing their branded calendars for 2024. They’re using new styles that Australian customers really like.
What’s In for 2024
- ✅ Sustainability Takes Centre Stage:
- As environmental awareness grows, eco-friendly calendars are set to be a significant major trend in 2024.
- Aussie businesses that use recycled materials or sustainable resources in their custom branded calendars show their commitment to the planet.
- Australian consumers prefer brands that care for the environment. This trend is strongest in cities like Melbourne and Sydney. Businesses supporting green initiatives gain customer trust. For example, companies involved in Clean Up Australia Day often build stronger connections with their audience.
- ✅ Personalisation and Customisation:
- In 2024, personalised and custom branded calendars are replacing generic options.
- Clients in Australia, from the busy streets of Brisbane to the laid-back vibe of Adelaide, are looking for a more personal connection with businesses.
- Adding custom names, logos, or images to your calendars fosters a stronger relationship with clients and ensures your brand stays visible all year.
- ✅ Incorporating Technology:
- Many businesses still use paper calendars, and they work well. But now there’s a smart upgrade – add scannable QR codes.
- Adding QR codes to your calendars that link to exclusive online content, such as special promotions or event details, is a clever way to keep your clients engaged.
- We’ve seen businesses, especially in tech-heavy cities like Sydney and Melbourne, use this strategy to bridge the gap between their physical and digital presence.
- ✅ Interactive Elements:
- Adding elements like puzzles, quizzes, or even augmented reality (AR) can make your calendar more engaging and memorable.
- Interactive calendars work well for industries such as finance, where companies might include fun facts or trivia about Australian financial milestones, such as the end-of-financial-year (EOFY) tax planning season. These features keep clients engaged and ensure your brand stays front of mind.
What’s Out for 2024
- ❌ Bland and Boring Designs:
- Dull, uninspiring calendar designs no longer cut it in 2024.
- Australians appreciate creativity, especially when it reflects their interests. For example, instead of a generic beach scene, why not use vibrant imagery from local events like the Sydney Festival or Melbourne’s Moomba Parade? These designs resonate better with clients and make your branded calendar stand out in a crowded market.
- ❌ Low-Quality Materials:
- The quality of the materials used for your calendar is just as important as its design.
- Thin paper and flimsy covers are a no-go. In Australia’s often harsh climate, a sturdy, durable calendar is essential for withstanding wear and tear. We’ve found that clients appreciate the longevity and sturdiness of high-quality materials, which convey a message of reliability and professionalism.
- ❌ Cluttered Calendars:
- Australians are no longer looking for calendars packed with too much information.
- Keep your calendar design simple.
- Highlight key dates like public holidays, legal holidays, and industry deadlines.
- Keep the layout clean and easy to read.
- ❌ Irrelevant Themes:
- Generic calendar themes no longer resonate with Aussie businesses.
- For example, a law firm might choose a sleek, professional design with industry-related imagery, while a tourism company might opt for stunning images of Australia’s iconic landmarks, like the Great Barrier Reef or the Twelve Apostles.
Additional Tips for Success in 2024
- Early Planning:
- Start planning your branded calendar well in advance to avoid last-minute rushes.
- Many Australian businesses, particularly those hosting events, rely on branded calendars to build anticipation and connect with clients.
- Multi-Purpose Calendars:
- Add extra features such as sticky notes, magnets, or pockets for business cards to make your branded calendar even more functional.
- A calendar with added functions like custom memo pads works well.
- Distribution Strategies:
- Plan how you’ll hand out your custom company calendars.
- Whether distributing them at conferences, trade shows, or via direct mail campaigns for major Australian events, your distribution method should align with your marketing goals.
- Custom calendars work well as gifts at events. Try them at The Australian Tourism Exchange or local charity fundraisers.
- At these face-to-face events, your branded calendar keeps your business visible long after the meeting ends.”
- Digital Promotion:
- Use social media channels like Instagram or LinkedIn to showcase your branded calendar. Many Australian companies use digital platforms to create buzz before events like the National Business Events Expo in Sydney or other local industry events, helping to drive more attention to their physical giveaways.
Explore Custom Branded Calendars Today!
Contact our team today to explore custom options for branded merchandise, request a quote, or arrange a meeting with our product branding team.
