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Promotional Umbrellas: Beachside Marketing
Last Updated: 19 July 2025
Picture this: it’s a warm, sunny day in Australia, and you’re lounging by the beach. The waves are crashing nearby, and the sand is soft between your toes. You reach for your branded promotional umbrella to shield yourself from the sun’s harsh rays – and as you do, you notice that everyone around you is doing the same thing. That’s because promotional umbrellas are quickly becoming a go-to marketing tool for businesses looking to reach customers at the beach.
1. Multi-purpose and cost-effective marketing tool.
2. Provides effective sun protection for customers.
3. Boosts brand visibility in outdoor events.
Protection Meets Promotion
Promotional umbrellas serve two purposes: they provide shade and protection from harmful UV rays while also promoting your business with custom branding. Here’s why they should be part of your marketing arsenal:
- Act as walking billboards – People carrying them can help spread awareness of your brand since your logo is printed on it.
- Sun protection – Provides essential protection against skin cancer-causing UV rays, which Australians face all year round.
- Affordability – Unlike expensive outdoor ad campaigns or commercial rental agreements at beaches coasts quite a sum too; a simple branded umbrella could set back only $15-$30 per unit.
- Increased practicality – not just giving design but new material properties guarantee durability better than those disposable plastic versions usually seen in carnivals or events.
Customised Umbrella
A Versatile Tool
Beach umbrellas are not just for beaches, and their potential applications go beyond what many people think. Here are some of the many ways in which beach umbrellas can be used to promote brands:
- Outdoor concerts or festivals – where thousands of people congregate, branded beach umbrellas provide excellent opportunities to showcase business logos.
- Sidewalk cafés – by providing an outdoor space for customers to sit while enjoying food and drinks, a complementary branded umbrella will enhance visibility and recall factors.
- Sporting events – whether it’s golfing, tennis matches or big football games , these arenas welcome supporters with large followings who love staying under shades between plays. This situation offers sponsorship partnerships with teams as well as sales maximisation during merchandising sessions after games too.
- Parks & recreation gatherings – birthday parties, reunions or picnics create downtime among participants having lunch on shoresides. Branded promotional umbrellas help caterers spot their group easily while keeping guests safe from sunburns.
Broadwater Resort Como Success Story
Broadwater Resort Como is a prime example of how promotional umbrellas can help drive business results. When they began using custom-beach umbrellas to advertise and promote their resort, they saw a significant increase in occupancy rates.
During an event held on the shoreline where many beachgoers were lounging around, the Broadwater Resort team distributed custom-branded umbrellas. This strategy not only increased brand visibility but also prompted passersby to inquire about the resort itself.
As a result of this successful marketing tactic, the resort was able to attract more customers than ever before and generate long-lasting engagement with its target market. By investing in high-quality branded promotional products like these umbrellas, businesses like Broadwater Resort Como are able to make meaningful connections with potential clients while boosting their bottom line at the same time.
Takeaway
Branded promotional umbrellas are an excellent tool for businesses looking to increase brand awareness and drive results. They provide necessary sun protection while also serving as walking billboards that can reach a wide audience at outdoor events like beaches, festivals or sporting arenas. The affordability and versatility of these umbrellas make them a practical choice for any marketing campaign. It’s no wonder that Broadwater Resort Como saw significant growth in occupancy rates after distributing custom-branded beach umbrellas during an event. So grab your thongs (flip-flops) and sunscreen – it’s time to hit the beach with your promotional umbrella in hand!
