If you run a company, whether it’s a big shot or a start-up, then you need promotional items. It’s essential as no business can survive without customers. You may be lucky enough to be in an industry where you have a panel of customers in which case a nice corporate gift from time to time would be a nice gesture of appreciation. Or you may need to advertise in order to attract clients. Having promotional items emblazoned with your logo is as essential as business cards as it gives you a lot of flexibility. Here are top five reasons why you need promotional items simply in storage for when you need them.
- Stock promotional items for flexibility.
- Increase brand exposure with variety.
- Maximise marketing impact through shareable content.
Benefits of Stocking Promotional Products
Here are the advantages of storing promotional merchandise for future use:
- Sudden Sponsorship Events – It has literally happened to us twice already. An event or charity that is going to take place in a weeks time where you have been invited to have direct involvement including participation as well as opportunities for you to display signage. Having promotional items with your logo on the ready, like promotional sticky notes or keyrings, allows you to easily organise for marketing distribution without you having to fuss and stress so you can have a quality product with your name on it handed out.
- Money To Be Saved – Branding your logo on merchandise can cost a lot for smaller runs. Set up costs as well as overheads and delivery costs means it is far cheaper per unit to buy in bulk. So you simply save money if you can tuck some away for later use.
- Additional Items to cover unexpected shortages. If you are needing products for a specific event its good to over order by at least 15%. In our experience over the past years almost half the events we have supplied merchandise for have come up short. To get a phone call by a customer whilst they are at the actual event asking for more products is heart breaking for us as there is simply nothing that can be done with such short notice.
- Most custom printed items last anyway. Unless you are opting to go for candy most items will last a long time. Years in fact. We have a good feel as to what would work so ask us for ideas
- For clients and guests that pop in and out. A customer has taken the effort to either visit or enter into your store. It would be a fantastic gesture (not to mention a great marketing effort) to not let them leave empty handed and have something to remember you by.
Merchandise emblazoned with your logo is so low in cost nowadays yet the amount of exposure they provide to your marketing efforts is amazing. Some products can literally be kept and used for years which means not only the recipient is exposed to your logo but also any friend or colleague they may work with.
Boost Brand Exposure
If you want to increase your brand exposure, stocking promotional items is a strategic move. Here’s why:
- Everyday Use: Promotional items that are practical and useful have a higher chance of being used by recipients in their daily lives. This means that your logo and message will be seen by them and potentially by others, creating a ripple effect of brand exposure.
- Variety of Products: From logo printed pens and mugs to tote bags and tech accessories, there is a wide range of promotional products available. By offering an array of items with your logo, you can cater to different interests and demographics, ensuring that your brand reaches a diverse audience.
- Trade Show Marketing: Trade shows and industry events provide an excellent opportunity to showcase your brand. Having a stockpile of promotional items allows you to maximise your presence at these events by attracting visitors to your booth and leaving a lasting impression.
- Shareable Content: In the age of social media, having visually appealing promotional items can create shareable content. When people post pictures with your branded merchandise, they are essentially becoming brand ambassadors, exposing your business to their followers and increasing your online reach.
Takeaway
In conclusion, stocking promotional items is a strategic move for any business. It not only saves you money in the long run but also helps boost brand exposure in a variety of ways. Having a wide range of promotional items with your logo means you can cater to different interests and demographics, ensuring that your brand reaches a diverse audience. Whether you’re preparing for events, showcasing your brand at trade shows, or simply looking to leave a lasting impression on clients and guests, promotional merchandise is a cost-effective and flexible marketing tool that shouldn’t be overlooked. So, start stocking up on promotional items to enjoy the numerous benefits and watch your brand grow.
