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All Posts By

Sheryl Fernandez

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26 June 2011

Conference Swag Ideas: Get Inspired!

If you're looking for promotional items for a conference or expo, you need to choose products that are both practical and memorable for attendees. In this article, we'll provide some suggestions for promotional items that are portable, useful, and effective for promoting your brand. Choose portable and practical items. Consider eco-friendly and tech products. Premium items for high-value prospects. Promotional…
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17 June 2011

Tips to Pre Plan Merchandising for Sporting Events

This Sunday the Dallas Mavericks won the NBA Championship in a best of 7 game series. They clinched the title deservedly from the Miami Heat in an away game. It was a great demonstration of the power of team work over individual brilliance (more on that another day). What I admire about American sports is the absolute efficiency of organisation…
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8 May 2011

Branding Method 101: Laser Engraving

Following on from yesterdays post about branding on custom merchandise with your logo I'll run through other popular branding methods which we use on our merchandise to be branded with your logo to the best visual effect. It is none other than laser engraving and we'll talk about it more in this post. Laser engraving creates lasting impressions. Laser engraving…
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1 May 2011

Promotional Frisbees Indoor or Outdoor?

Frisbees have always been 1 our top 5 selling promotional products ever since we started. In fact we have 1 of the largest range of promotional frisbees with your logo in Australia. Frisbees are a fantastic item purely because they are never disposed of and have a large branding area. They are immensely fun of course too!! So which promotional…
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6 April 2011

Traditional vs. Eco Non-Woven Bags

Promotional bags are a popular marketing tool for companies looking to increase brand awareness and promote their products or services. However, with so many different types of bags available, it can be challenging to choose the right one for your needs. This article explores the differences between promotional non-woven bags and eco non-woven bags, providing valuable insights into which option…
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4 April 2011

Why It Pays to Have a Strong Brand

What Defines a Strong Brand? A brand name which is not only well known and recognisable but also associated with all things good such as reliability, prestige, quality and other positive traits will give your company an unbelivable boost up in all aspects from being able to sell more, sell at a higher price and even help in business products…
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19 January 2011

Tips for a Flexible Logo Design

After working on literally every logo imaginable from companies to government bodies we have learnt quite a bit on logos and design. I would like to share with you some of the things we have learnt. This is Part 1 of a series of posts which I will use to provide handy hints and tips on logo design and what…
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29 December 2010

Marketing Strategies in other parts of the World

This Christmas 2010, record retail sales and improved retail sales have occurred around the World. The American's have experiences retail sales growth of 4.8% up to 4.2% in prior year. Hong Kong has recorded record Christmas sales, with 20% contributed by mainland China. How do these countries do it? We've been travelling around Hong Kong to view new promotional products…
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2 December 2010

Experiential Marketing: Promotional Products

Experential marketing is a key part of any dynamic marketing mix. What it involves is simply offering a sample of your product or your service to your target customer for free. This can be a free trial subscription or receiving a new Magnum Ice cream flavour on the street. This type of marketing engages the end user of your product…
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