Experential marketing is a key part of any dynamic marketing mix. What it involves is simply offering a sample of your product or your service to your target customer for free. This can be a free trial subscription or receiving a new Magnum Ice cream flavour on the street. This type of marketing engages the end user of your product and allows them not only to sample but also to have a relationship and experience the brand.

• Experiential marketing focuses on creating memorable experiences for consumers.
• Examples include pop-up shops, product demonstrations, interactive installations, sponsorships, etc.
• The right promotional items can influence consumer perception of a brand.

Experimental Marketing: What is It?

Experimental marketing, also known as experiential marketing or engagement marketing, is a marketing strategy that focuses on creating memorable experiences for consumers to engage with a brand or product. The goal of experimental marketing is to establish an emotional connection between the customer and the brand, which can lead to increased brand awareness, loyalty, and ultimately, sales. This type of marketing often involves immersive, interactive, and sensory experiences that encourage consumers to actively participate in a branded event or activity. By allowing customers to physically interact with a product or service, they are more likely to form strong, positive associations with the brand and share their experiences with others.

Examples of experimental marketing can include:

• Pop-up shops or events: Temporary retail spaces or events that allow customers to explore and experience a brand's products or services in a unique setting.
• Product demonstrations and sampling: Allowing customers to test or try out products firsthand, giving them the opportunity to see the value and benefits of the product.
• Interactive installations and exhibits: Engaging displays or experiences that immerse customers in a branded environment, generating buzz and social media sharing.
• Sponsorships and partnerships: Collaborating with other brands or events to create shared experiences that resonate with target audiences.
• Virtual and augmented reality experiences: Utilizing technology to create immersive digital experiences that showcase a brand's products or services in innovative ways.

Experimental marketing can be a powerful tool for brands looking to make a lasting impression on consumers. By creating unique and engaging experiences, businesses can foster deeper connections with their target audience, leading to increased brand loyalty and long-term growth.

• 5% - Of a total typical Marketing Budget is spent on Experential Marketing!!!
• 20% - This type of marketing is growing by 20% each year!!

To an extent promotional items such as promotional mugs and promotional frisbees can be considered as experential in terms of engaging a message or a functionality with your brand and your product and service offering. For example handing something out such as a funky colourful promotional yoyo with your logo implies that your brand is fun and cheerful. Something like a conservative promotional pen (need not be expensive) implies your brand being a no frills get the job type of company. You see what you use as a promotional product will be how a new customer will perceive your brand and your company. This has less to do with the actual price of the product but

A) The perceived cost of the product
B) The aesthetics of your chosen promotional product
C) The functionality of your selected customised product

If you do have an idea in mind or have an event coming up and would like some free advice on not just the type of product which may work well but also how they will be perceived by your client please give us a call and we would be glad to help!!