The Middletown cafe is a colourful coffee shop in Melbourne that serves not only your usual lattes and teas but a slice of royal style as well. The Middletown cafe is named for Kate Middleton, the Duchess of Cambridge and it mimics her popular fashions in an elegant, refined fashion. We see this most clearly in their recent range of promotional stationery items lovingly decorated with logo embossing.

The Flexibility of Logo Debossing

The business cards, envelopes, coasters, and cups for the Middletown Cafe look luxurious despite the fact they're made from very simple colours and in simple styles. The secret to this is the employment of debossing as a technique. Debossing, which involves creating a recessed imprint into the surface of a product is commonly associated with premium items such as promotional compendiums.

Debossing is actually a technique that suits all kinds of surfaces as long as they are firm and flat. A metal die is cut out in the shape of your design, in this case the Middletown logo, and is stamped into the the surface of the coaster, notebook, compendium, or envelope. The result is a permanent impression of the design that is subtle but effective.

When you combine logo debossing with printing, as Middletown have in their products, you get an eye-catching overall look that will leave the competition in the lurch! Debossing is a technique we tend to recommend to clients who are seeking a classy edge to their branding. If you like the look of Middletown's rebrand with their elegant cardboard coasters and exquisite business cards, then be sure to ask about debossing for your next marketing campaign!

First spotted here: http://weandthecolor.com/middletown-cafe-branding-pop-pac/89566