Branding Techniques

I am strongly against illegally downloading media. Things such as movies, music and games are items that I will never ever consider downloading. The reason is that for any product to be produced it takes a huge amount of effort to produce and a huge amount of risk and investment to even get the project started. To simply have all…

From time to time a lot of our promotional items are branded with not just our clients logos and names but also with a short slogan. Here are some of the best slogans we have seen... some of them we have branded on various products ourselves. For a smart slogan it is not neccessary to have a lot of length.…

Following on from yesterdays post about branding on custom merchandise with your logo I'll run through other popular branding methods which we use on our merchandise to be branded with your logo to the best visual effect. It is none other than laser engraving and we'll talk about it more in this post. Laser engraving creates lasting impressions. Laser engraving…

What Defines a Strong Brand? A brand name which is not only well known and recognisable but also associated with all things good such as reliability, prestige, quality and other positive traits will give your company an unbelivable boost up in all aspects from being able to sell more, sell at a higher price and even help in business products…

After working on literally every logo imaginable from companies to government bodies we have learnt quite a bit on logos and design. I would like to share with you some of the things we have learnt. This is Part 1 of a series of posts which I will use to provide handy hints and tips on logo design and what…

This Christmas 2010, record retail sales and improved retail sales have occurred around the World. The American's have experiences retail sales growth of 4.8% up to 4.2% in prior year. Hong Kong has recorded record Christmas sales, with 20% contributed by mainland China. How do these countries do it? We've been travelling around Hong Kong to view new promotional products…

Why do you need brand management if your service is b2b? If you offer a service to help others you will get more demand for your service (be it accounting, legal, financial or other professional services) you won't need to price compete and have a steady flow of repeat customers..... sounds good right!!   Brand management is crucial in B2B…