Branding Techniques

For those with an eye for design, or fashion, or art, or maybe even just colour, there’s probably been many times in life where you’ve come across a shade or hue that you simply had to have. A cool blue? A vibrant yellow? A brilliant red? Of course, it’s easier said than done when there are just so many shades…

Unique packaging designs can have a huge impact on the sale of a product.  Modern and creative packaging is often used as a promotional tool as well as to make the product stand out on the shelf. It gives the consumer an experience before they even begin to use it. We’ve looked at some really interesting packaging ideas. Here are 5…

I love seeing new products everyday in the course of my job. What I love seeing even more, is when people and businesses make huge mistakes in labeling their promotional items or when they are packaging their products. Here are some of the funniest boo boo's that I have come across this year. Mistakes in branding and packaging can lead…

This corporate branding effort is one that I like a lot. The project was done for an advertising agency which specializes in communication, branding and creating advertising campaign. The basic colours which immediately attract attention is white and vibrant hues of navy and royal blue. The total result is unmistakeably modern and extremely exciting. The colours simply scream out a…

Colours influence the way people perceive products. In some instances a mere colour on a packaging can automatically associate flavours to a bag of chips. Obvious ones include: - Blue for Salt - Green for Chicken - Purple for Salt & Vinegar - Yellow for Cheese There are literally millions of dollars spent in analyzing what colours work best in…

When you here the words Corporate Branding and identity, chances are the first thing that may come to your mind is big companies like Coca Cola or Facebook doing all sorts of fancy and creative things and in the process using buzzwords like "focus sessions, emotive response," The words corporate branding definitely is not something you may associate with a…

Picture this - a business owner sits in their office, looking at their desk full of promotional items they’ve purchased. There are branded pens, tote bags, stress balls and even some custom USB sticks. But despite all the investment into these items, there is still that nagging feeling that something is missing. The problem? The lack of consistency in branding…

Logos come in all shapes and sizes as we all know. We have worked with logos that range from simply having a single basic shape to ones that are elaborate and in full colour. Other logos we have worked with are simply text. Some with amazing looking font and some seemingly just in Arial. We have even worked with logos…

Promotional apparel like t-shirts and Polo shirts is a hugely popular way to advertise your brand without it being too gimicky or in your face. After all we can't walk around naked on the streets or go to work with just a singlet on. We often get asked "were is the best place to brand"? Promotional apparel provides a method…

Watching T.V last night they were screening Resident Evil - After Life on one of the commercial channels. For those who have not heard of the movie it is about zombies, guns and monsters. As with all movies from recent memory that are in the sci-fi / horror genre it is an at times violent, brooding dark type of movie.…