Branding Techniques

Everyone knows that a company logo is the window into its soul...so to speak. Or rather it is one of the most important factors of a company's marketing plan. The big name brands we know and love didn't always start as they are now and the reasons for their change are obvious: they weren't memorable. Whether your logo is printed…

Did you just purchase a promotional tee shirt? Or perhaps you are merely browsing for a shirt that you can wear on the weekends or at work. Other than the style and colour of the shirt, what you should be looking for is the quality of the garment. You may be asking, how do I check for quality? Well read…

As much as we enjoy a simple, elegant, professional looking black and white minimalist design, sometimes the best branding ideas are colourful ones. Besides, nothing says that clean and professional can't also be bright and cheerful. Developed by Barcelona based agency "sr. y. sra"  for the creative production agency "I Am Nuria", this incredible rebrand uses a simple and understated…

At Cubic Promote, we've seen quite a bit of logo artwork over the years. As such, we're always interested in clever new designs, and we've covered quite a few of those clever new designs on our blog. The five following designs are excellent examples of cleverly designed logos. Simple, elegant, and seemingly obvious at first glance, but these cunningly designed…

Some of the most striking corporate logos of our time have been simple affairs - Nike, Apple, McDonalds, Qantas. The purpose of a corporate logo on promotional giveaways is to represent the brand name of the company, but also to subtly communicate to potential clients what the company does. Less is more when it comes to logo design, which is…

For those with an eye for design, or fashion, or art, or maybe even just colour, there’s probably been many times in life where you’ve come across a shade or hue that you simply had to have. A cool blue? A vibrant yellow? A brilliant red? Of course, it’s easier said than done when there are just so many shades…

Unique packaging designs can have a huge impact on the sale of a product.  Modern and creative packaging is often used as a promotional tool as well as to make the product stand out on the shelf. It gives the consumer an experience before they even begin to use it. We’ve looked at some really interesting packaging ideas. Here are 5…

Colours influence the way people perceive products. In some instances a mere colour on a packaging can automatically associate flavours to a bag of chips. Obvious ones include: - Blue for Salt - Green for Chicken - Purple for Salt & Vinegar - Yellow for Cheese There are literally millions of dollars spent in analyzing what colours work best in…

When you here the words Corporate Branding and identity, chances are the first thing that may come to your mind is big companies like Coca Cola or Facebook doing all sorts of fancy and creative things and in the process using buzzwords like "focus sessions, emotive response," The words corporate branding definitely is not something you may associate with a…

Picture this - a business owner sits in their office, looking at their desk full of promotional items they’ve purchased. There are branded pens, tote bags, stress balls and even some custom USB sticks. But despite all the investment into these items, there is still that nagging feeling that something is missing. The problem? The lack of consistency in branding…