Branding Techniques

A logo is more than the sum of its parts. It's not necessarily representative of the product or service that the business provides, but it is representative of the business itself. Just like a flag stands for a country, the logo stands for a business. It's supposed to represent the business itself, everything it does, and everything it stands for.…

When it comes to successful logo design, it may be smart to approach it as science as well as an art. Rather than just drawing up a design which looks good, it might pay to put some serious thought into how and what the design should end up looking like. Here are six simple tips that will help improve your…

A logo artwork can come from any number of inspirational sources. And any number of logo artworks can be made into promotional giveaways. But what about the streets? And no, I don't mean the "streets" in the way hip hop artists and rappers use it, but the actual streets that you walk on. The Berlin based art collective Raubdruckerin -…

As a follow up to our last article in 2015 titled "5 Typos That Cost Millions", we thought we'd give you 5 more...Click here for tips & ideas on your promo products. We've all experienced embarrassment as a result of a typo, particularly when arguing with someone and they choose to rebut your point by pointing out your grammatical errors…

Everyone knows that a company logo is the window into its soul...so to speak. Or rather it is one of the most important factors of a company's marketing plan. The big name brands we know and love didn't always start as they are now and the reasons for their change are obvious: they weren't memorable. Whether your logo is printed…

Did you just purchase a promotional tee shirt? Or perhaps you are merely browsing for a shirt that you can wear on the weekends or at work. Other than the style and colour of the shirt, what you should be looking for is the quality of the garment. You may be asking, how do I check for quality? Well read…

As much as we enjoy a simple, elegant, professional looking black and white minimalist design, sometimes the best branding ideas are colourful ones. Besides, nothing says that clean and professional can't also be bright and cheerful. Developed by Barcelona based agency "sr. y. sra"  for the creative production agency "I Am Nuria", this incredible rebrand uses a simple and understated…

At Cubic Promote, we've seen quite a bit of logo artwork over the years. As such, we're always interested in clever new designs, and we've covered quite a few of those clever new designs on our blog. The five following designs are excellent examples of cleverly designed logos. Simple, elegant, and seemingly obvious at first glance, but these cunningly designed…

In light of the recent continuation of a political trend that has seen Australia's leading political parties cast aside their leaders in the quest for a new, more palatable identity – we've been thinking about 'rebranding'. How do many of the world's leading brands communicate change, and a fresh new way of doing things? Well many of them start with…

Some of the most striking corporate logos of our time have been simple affairs - Nike, Apple, McDonalds, Qantas. The purpose of a corporate logo on promotional giveaways is to represent the brand name of the company, but also to subtly communicate to potential clients what the company does. Less is more when it comes to logo design, which is…