Branding Techniques

If you are looking to rebrand your company or even your look, sometimes taking a bold step forward can be risky, but when it pays off- wow does it pay off. Using simple design elements in an innovative combination can be an absolute marketing gold mine. Choose bold and risky products. Use colour and diverse merchandise. Promote with confidence and style.…

Van Gogh, Leonardo Da Vinci, Monet, you recognise these names right? These are some of the most electrifyingly brilliant artists that have ever lived. Their drawings have inspired billions, so what would it look like if these same artists had a logo which represents them in the modern world? Wonder no more, a Brazillian artist, called Milton Omena, decided to…

In a big case of whoops! A major airline company has mislabeled one of their planes. Its rather amusing, and I can only imagine how bad the poor person who made the error must feel. I mean they just had one job to do right? The Cathay Pacific misprint highlights the importance of proofreading materials before production. Proper proofreading maintains…

Imagine this: You are sitting in your favourite coffee shop, sipping on your go-to drink, and checking out all the cool people walking by. Suddenly, you notice something eye-catching about one person - their unique keyring with a personalised logo. Ever wonder how it got there? It's through the art of laser engraving! Read on to find out more on…

Branding logos is what we do here at Cubic Promote, so your might just say we've got a bit of an interest when it comes to logo design. For us, the best logos to brand are often the simplest. They're not overly showy, they're easy to remember, but most important of all, they're versatile. For me, a versatile logo is…

When it comes to designing a brand new logo, sometimes it can be incredibly difficult to start out. You know what you like to look at and what you don't, but how do you utilise that knowledge to make a logo that will really become memorable and promote your brand? We've come up with some great tips and examples below.…

A logo is more than the sum of its parts. It's not necessarily representative of the product or service that the business provides, but it is representative of the business itself. Just like a flag stands for a country, the logo stands for a business. It's supposed to represent the business itself, everything it does, and everything it stands for.…

When it comes to successful logo design, it may be smart to approach it as science as well as an art. Rather than just drawing up a design which looks good, it might pay to put some serious thought into how and what the design should end up looking like. Here are six simple tips that will help improve your…

A logo artwork can come from any number of inspirational sources. And any number of logo artworks can be made into promotional giveaways. But what about the streets? And no, I don't mean the "streets" in the way hip hop artists and rappers use it, but the actual streets that you walk on. The Berlin based art collective Raubdruckerin -…

As a follow up to our last article in 2015 titled "5 Typos That Cost Millions", we thought we'd give you 5 more...Click here for tips & ideas on your promo products. We've all experienced embarrassment as a result of a typo, particularly when arguing with someone and they choose to rebut your point by pointing out your grammatical errors…