Branding Techniques

In a big case of whoops! A major airline company has mislabeled one of their planes. Its rather amusing, and I can only imagine how bad the poor person who made the error must feel. I mean they just had one job to do right? The Cathay Pacific misprint highlights the importance of proofreading materials before production. Proper proofreading maintains…

Imagine this: You are sitting in your favourite coffee shop, sipping on your go-to drink, and checking out all the cool people walking by. Suddenly, you notice something eye-catching about one person - their unique keyring with a personalised logo. Ever wonder how it got there? It's through the art of laser engraving! Read on to find out more on…

We often hear comments about how difficult it can be to come up with unique logo designs. While Swedish designer Daniel Carlmatz might not have struggled as much as the rest of us mere mortals, he did decide to challenge himself to rethink his typography and design perspective each day for a whole year. The results are quirky and make…

While most of us can identify a famous logo like Amazon or Netflix without blinking, have you ever wondered if picking the logo would be nearly so easy if their colours were switched? How much of our perception of a brand is based on its logo's colour palette? This cheeky colour swap brings these questions to the forefront and gives…

When Canadian cider company Les Vergers de la Colline wanted to rebrand as Cidery Milton, they asked contemporary design agency lg2 to reimagine their entire image by drawing directly from the natural elements included in their products. The result is a whole new look that embraces greens and oranges without missing a beat. Strong branding leads to recognition and differentiation.…

When we look at some of the biggest logos in the world, like Sony, Google, or 7-Eleven, we don't tend to think of them as actually being flawed. However, typography and design aficionados on Reddit worked out recently some of the most memorable logos out there contain flaws which may enhance their impact. Imperfect logos create brand distinctiveness. Flaws evoke…

Ever notice how some publications just seem more reputable than others? It turns out there's a font for that. Well, a typeface anyway. Serif and Sans Serif are the classifications we designate to fonts that have little flourishes or decorative elements at their base and those without (Serif and Sans Serif respectively). But which typeface is the best to use…

In our daily lives we see a lot of corporate logos. When we catch the train, grab a coffee, look out our window at work, or simply watch TV at night - advertising is everywhere and logos are part of our everyday experience. Although we see these memorable brands such as the Commonwealth Bank or Toblerone regularly on items like…

Branding logos is what we do here at Cubic Promote, so your might just say we've got a bit of an interest when it comes to logo design. For us, the best logos to brand are often the simplest. They're not overly showy, they're easy to remember, but most important of all, they're versatile. For me, a versatile logo is…

When it comes to designing a brand new logo, sometimes it can be incredibly difficult to start out. You know what you like to look at and what you don't, but how do you utilise that knowledge to make a logo that will really become memorable and promote your brand? We've come up with some great tips and examples below.…