Next Level Personalised Bags for Corporate Promotions
Key Points
- Personalised bags can go beyond standard branding by using creative or unconventional methods to stand out and attract attention.
- Unique designs help generate buzz and make people more likely to use and show off the bag, increasing brand visibility.
- It’s worth exploring different branding techniques to create a more memorable product that leaves a stronger impression.
Personalising your own bag for yourself, or using promotional bags customised with an organisations logo, is rather standard stuff nowadays. Branding on bags tends to be quite standardised. We should know, as we are responsible for personalising hundreds of bags each day. This effort by Mercedes Benz however, takes custom branding to a whole other level. We thought we’d share this unique corporate branded bag promotion just to show you how unique a humble branded bag can be!
How Bags are Personalised
Virtually all bags, (cheap, or expensive) carry a brand name, brand tag or design which is personalised using any one (or several), of the branding methods listed below:
- Embroidery
- Screen printing
- Badging
- Patching
- Digital sublimation print
- Deboss or emboss
Virtually no bag I have ever seen though is personalised quite like this effort by AMG. AMG is the racing and sports car tuning arm of the brand name Mercedes Benz.
Mercedes Benz Unique Branding Method
Mercedes-AMG teamed up with German bag maker Destroy vs. Beauty to create a range of bags using an unusual customisation method. Instead of applying a conventional print, an AMG GT R sports car was driven over the fabric to leave tyre marks that became part of the finished design.
What made the concept different?
- Real tyre marks: The AMG GT R was driven over the material on a racing track.
- Distinctive appearance: The tyre marks became part of the bag’s overall design.
- Brand connection: The production method directly connected the merchandise with Mercedes-AMG and its performance cars.
- Alternative to standard branding: Rather than relying only on a printed logo, the campaign used the product-making process itself to create visual interest.
Personalised bags are commonly used to promote businesses and events, but this campaign shows how brands can make merchandise more distinctive by exploring creative approaches beyond standard logo placement.
The Impact of Unique Branded Bags
Unique branded bags can give businesses more ways to make their merchandise memorable. A distinctive design or unusual branding method can help the product attract attention beyond a standard logo print.
Benefits can include:
- Stronger visual impact: An unusual design can help the bag stand out.
- More memorable merchandise: People may be more likely to remember a product that looks different from typical promotional items.
- Greater brand visibility: Bags are carried in public, giving the branding repeated exposure.
- More creative freedom: Businesses can use colour, artwork, materials and different branding techniques to create something more distinctive.
The Mercedes-AMG example shows that custom bags do not always need to follow traditional branding methods. A creative concept can turn a practical item into something people notice and talk about.
Unconventional Bag Branding
Unleashing creativity in bag customisation opens up endless possibilities. Here are some unconventional branding methods that can make your promotional bags truly stand out:
- Laser engraving: Utilising advanced laser technology to etch intricate designs or patterns directly on the bag’s surface. This adds a touch of sophistication and uniqueness to the bag, making it a real conversation starter.
- UV printing: Using ultraviolet (UV) light to cure ink onto the bag’s surface, resulting in vibrant and durable prints. This method allows for high-resolution images and intricate details, making it ideal for creating eye-catching promotional bags.
- LED light-up features: Incorporating LED lights into the bag design, allowing it to illuminate in different colours or patterns. This unique and attention-grabbing feature not only adds visual appeal but also increases brand visibility in low-light environments.
- Augmented reality (AR) integration: Embedding AR codes or markers on the bag that, when scanned with a smartphone, showcase interactive and engaging content related to the brand or product. This technology creates an immersive and memorable experience, leaving a strong impression on customers.
Takeaway
So there you have it, mate! Personalised bags have been around for a while, but Mercedes Benz has taken it to the next level with their creative branding method. Unique branded bags are a great way to make an impression on your target audience, and unconventional branding methods can make your bags stand out from the crowd. Why not give it a go and see what buzz you can generate for your brand!
