T-shirts featuring custom branding are some of our most popular promotional products and it's not hard to see why. You can add a big, bold message to a t-shirt and your recipients will broadcast your logo or slogan to the world every time they wear their tee. But one area t-shirts are often under-utilised in is charitable awareness and fund-raising. Today our case study is a charity t-shirt that doesn't just raise awareness, but money too!

hunger tshirts for charity promotions

Promotional Clothing That Has an Impact

Australia's own Decjuba fashion brand, owned by Tania Austin, has been releasing a special limited-edition t-shirt on an annual basis since 2017. The promotional shirts carry a simple design, the name of the charitable collaborator on the campaign, The Hunger Project. As the name would imply, The Hunger Project is actively working towards ending world hunger in the next decade and the collaborative shirt with Decjuba is one of many ways in which the project raises money.

promotional logo hunger project tees

The Power of Simple Design

One of the keys to Decjuba's success in raising money for The Hunger Project is the simplicity of their design. The t-shirts feature only the name of the charity and some basic information about their goal. This allows people to easily understand what they are supporting when they wear or purchase one of these shirts.

When creating promotional t-shirts for a charitable cause, it's important to keep this in mind. Too much text or complicated logos can distract from the message you're trying to convey. Keep your design simple and memorable so that it sticks with your audience.

Choosing High-Quality Materials

Another reason why Decjuba's t-shirt campaign has been successful is due to their commitment to quality materials. By investing in high-quality fabric, stitching, and printing techniques, they have created a product that people are proud to wear again and again.

When designing your own branded t-shirts for charitable causes, be sure to choose materials that will stand up over time. A poorly-made shirt won't be worn as often or seen by as many people, decreasing its overall impact on your cause.

Partnering With Charities For Increased Impact

Finally, working with established charities like The Hunger Project can help exponentially increase the impact of your promotional products campaign. Not only will you benefit from their expertise and resources but partnering with a respected charity can also lend credibility to your brand in the eyes of potential customers.

If you're considering using custom t-shirts as part of a fundraising campaign for a worthy cause, research local and national charities that align with your mission or values. Reach out directly or find opportunities through organisation databases like Charity Navigator where non-profits list future events including those which may pair well with branded merchandise campaigns .


Promoting a good cause through branded T-Shirts is an excellent way not just to raise awareness but also secure much-needed funding for ongoing efforts towards fulfilling noble goals! Creating a simple yet memorable design, using quality materials, and partnering with respected charities can increase the overall impact of your campaign for social good. If you're looking to create promotional products of this sort then feel free to reach out to our team at Cubic Promote, and we'll help you bring your ideas to life!


Details first spotted here: https://www.news.com.au/lifestyle/fashion/the-basic-49-tshirt-with-a-massive-goal/news-story/15753ccaff130369af11ca17f5345936 and images sourced from https://www.instagram.com/thehungerprojectau/