There are few events as internationally unifying as a major sports match, and sure enough sports teams and events are always accompanied with a slew of commercial merchandise. Promotional rugby jerseys and custom stubby coolers (including coolers shaped like NRL jerseys), and sports event cooler bags are popular choices. Some of these products however, err towards the bizarre... especially when it comes to crazed NRL fans. In this post, we'll talk about some of those merchandise and expand on our discussion of branded sports merchandise.
- Customised NRL merchandise boosts branding.
- Unique NRL merchandise ideas for promotions.
- Merchandise builds brand loyalty and engagement.
Customised NRL Merchandise
Queensland butcher Jamie Wright made headlines for selling blue and yellow sausages in support of the Cowboys over the weekend. Star player Jonathan Thurston is a regular at Butcher on Bundock, where the strange looking sausages were sold.
Nothing compares to the morale of furiously waving your team's flag as they make a goal, or proudly wearing your team's custom printed jersey in support of them. Some fans even take their commitment to the death, with companies out there selling customised football team themed coffins (the idea of a Broncos coffin is a rather fitting image after their display on Sunday night)...
The NRL spotted their own major branding opportunity, pairing up with Marvel Super Heroes over the last two years to produce hero themed jerseys for five teams to wear - sparking a momentous response from fans of NRL and Marvel heroes who wanted their own piece of customised merchandise.
Prospective customers supporting their sports teams are also less likely to ponder over prices and deliberate purchases when adrenaline and emotions are running high, and will hand over cash for items to show their support of their team in a flash.
NRL Merchandise: Branding Pros
Customised NRL merchandise is a powerful tool for branding. Here are four reasons why:
- Increases Brand Awareness: Customised merchandise is an excellent way to increase brand awareness. By having your company's logo or message on branded caps, tees, or flags, you can create a lasting impression on your target audience.
- Cost-Effective: Compared to other forms of advertising, customised merchandise is cost-effective. It is a one-time investment that can be used for a long period, providing your brand with long-term exposure.
- Builds Brand Loyalty: Customised merchandise can help build brand loyalty. When customers receive a gift with your company's logo on it, they are more likely to remember your brand and become loyal customers.
- Enhances Customer Engagement: Customised merchandise can enhance customer engagement. By offering free merchandise at events or as part of a promotional campaign, you can encourage customers to engage with your brand.
NRL Product Ideas
If you're looking for unique NRL merchandise ideas for your next promotional campaign, here are four options:
- Customised NRL Footballs: Customised footballs are a great way to promote your brand. You can have your company's logo or message printed on the ball, and give it away as a prize or gift.
- NRL Team Themed Water Bottles: NRL team themed water bottles are a practical and popular merchandise item. You can have your company's logo or message printed on the bottle, and give it away as a free gift with purchase or at events.
- NRL Team Themed Phone Cases: NRL team themed phone cases are a trendy and popular merchandise item. You can have your company's logo or message printed on the case, and give it away as a prize or gift.
- NRL Team Themed Stress Balls: NRL team themed stress balls are a fun and unique merchandise item. You can have your company's logo or message printed on the ball, and give it away as a free gift with purchase or at events.
In conclusion, customised NRL merchandise is an excellent way to promote your brand and engage with customers. By choosing unique and practical merchandise items, you can create a lasting impression on your target audience and build brand loyalty. So, the next time you plan a promotional campaign, consider customised NRL merchandise as a powerful tool for your branding efforts.