How AM Logistics Used Picnic Backpacks to Boost Referrals

Last Updated: 14 April 2026

AM Logistics, based in Sydney, is known for providing efficient and reliable supply chain solutions, with a strong focus on customer service and operational excellence. To show appreciation to their long-standing clients and partners, they decided to give a premium and functional gift. They ordered 350 custom-branded black Arcadia Picnic Backpacks, featuring the AM Logistics logo from Cubic Promote. During a key conference, these backpacks were distributed to their VIP partners and long-standing clients.

Key Metrics & Results:

By giving out these high-quality, practical picnic backpacks, AM Logistics saw an 8% increase in referral rates from clients.

By gifting Arcadia Picnic Backpacks, AM Logistics created a meaningful connection with clients that went beyond the event. Visit AM Logistics.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

Key Metrics & Results:

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About the Author

Aubrey Vitor

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