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Home » Case Studies » Bags » Client Story: Harry Potter: The Exhibition

Client Story: Harry Potter: The Exhibition

Last Updated: 23 March 2026

black harry potter tote in a showroomclose up of the print on the black tote

Client: Harry Potter: The Exhibition – an immersive touring experience celebrating the world of Harry Potter and the Wizarding World franchise.

What was ordered: 1,100 branded tote bags printed with the official Harry Potter: The Exhibition logo.

Purpose: To use as giveaway items for visitors who signed up during the event.

How were the tote bags used: Every time the exhibition had a visitor who signed up, they handed out a tote bag. Each bag featured the iconic Harry Potter branding, making it a popular collectible for fans while serving as a practical carry-all for event brochures and merchandise.

The sturdy cotton bags were the perfect mix of style and function, allowing guests to reuse them long after the event. Many attendees continued to use their tote bags in daily life — at work, school, or shopping — giving the exhibition ongoing visibility beyond the venue.

The promotion added excitement to the sign-up process, encouraging more visitors to register while taking home a high-quality memento.

This clever, fan-focused giveaway not only enhanced the visitor experience but also helped spread awareness for Harry Potter: The Exhibition, extending its reach well after the event doors closed. Visit Harry Potter Exhibition Website

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About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

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