Customer Story: EasiYo

EasiYo is a well-known brand that helps households prepare fresh yoghurt at home, turning a simple mix into an easy, everyday staple for families. With a strong retail presence in supermarkets, the brand regularly seeks ways to stay visible beyond the shelf and connect with its customers in a practical, memorable way.

For a recent in-store promotion and sampling campaign, EasiYo wanted a giveaway that aligned closely with how their product is used. The goal was simple: reinforce their “fresh yoghurt at home” message while offering something customers would keep and use regularly.

Their Choice

They chose branded cooler tote bags in the colour blue. They printed each bag with both the EasiYo logo and their “Come to life fresh yoghurt” messaging. The product choice made immediate sense. Since yoghurt needs to stay cool after purchase, the bags added real value at the point of sale while reinforcing the brand’s focus on freshness and convenience.

The bags were distributed to shoppers during promotional periods and weekend activations, particularly in high-traffic supermarkets.

Results

The result was strong day-to-day brand exposure, with customers reusing the bags for:

• Grocery shopping
• School lunches
• Weekend outings

By selecting a product that directly supports how their yoghurt is stored and transported, EasiYo extended their brand presence into customers’ daily routines—well beyond the initial purchase.