Office of Steve McGhie

branded red lunch cooler bag with logo.

Last Updated: 14 April 2026

The Office of Steve McGhie MP, in Melbourne, was preparing for their Victorian Labor Community Picnic Party. They turned to Cubic Promote for a practical giveaway to excite attendees. After brainstorming, they ordered 100 custom-branded solo red lunch cooler bags, each printed with their logo and contact details.

The branded cooler bags were distributed during the community picnic, attended by local residents, Labour Party supporters, and community leaders. The attendees were delighted by the thoughtful and practical giveaway, perfect for their next picnic or beach outing.

Results:

  • 50% of participants reused the lunch bags after the weekly after the event.
  • 50% of the remaining participants kept the bags as occasional use throughout the year.

By choosing practical and memorable branded lunch cooler bags, the Office of Steve McGhie MP successfully connected with the local community, reinforced their visibility, and fostered lasting relationships beyond the event. Visit Office of Steve McGhie.

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Lunch Cooler Bags

Aubrey Vitor

About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn