Home » Case Studies » Bags » Office of Steve McGhie

Office of Steve McGhie

Last Updated: 24 November 2025

The Office of Steve McGhie MP, in Melbourne, was preparing for their Victorian Labor Community Picnic Party. They turned to Cubic Promote for a practical giveaway to excite attendees. After brainstorming, they ordered 100 custom-branded solo red lunch cooler bags, each printed with their logo and contact details.

The branded cooler bags were distributed during the community picnic, attended by local residents, Labour Party supporters, and community leaders. The attendees were delighted by the thoughtful and practical giveaway, perfect for their next picnic or beach outing.

Results:

• 50% of participants reused the lunch bags after the weekly after the event.
• 50% of the remaining participants kept the bags as occasional use throughout the year.

By choosing practical and memorable branded lunch cooler bags, the Office of Steve McGhie MP successfully connected with the local community, reinforced their visibility, and fostered lasting relationships beyond the event.

Interested in Purchasing?