Airlie Fitness

Last Updated: 17 November 2025

Airlie Fitness, a thriving fitness centre in Queensland, is dedicated to helping people reach their health and fitness potential. To further engage their growing community and build momentum for their upcoming fitness challenge event, they partnered with Cubic Promote to create 1,000 custom-branded Atlas Shakers. Participants not only used them during workouts but also began posting photos online, tagging Airlie Fitness in their stories and updates. This surge in user-generated content created a ripple effect of brand exposure, extending Airlie Fitness’s reach well beyond the event itself and sparking new conversations in the broader fitness community.

Key Metrics & Results:

• 3% increase in user-generated content on social media

By choosing a bold, functional promotional item, Airlie Fitness turned a simple giveaway into a powerful engagement tool which helped energise their brand presence, build loyalty, and inspire others to join the movement.

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