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Angie’s Café

Last Updated: 7 November 2025

Angie’s Café, a well-loved campus café located at Merici College in Canberra, sought a sustainable way to reduce its reliance on single-use cups while fostering more meaningful engagement with the school community. The café ordered 600 branded reusable mugs from Cubic Promote, featuring the café’s logo and a message promoting environmental awareness. The mugs were distributed to students, staff, and even visiting parents during school events and regular café hours.

The insulated mugs quickly became an integral part of daily life at Merici College—seen in classrooms, at staff lounges, and during brief coffee breaks between classes. By offering a discount to those who brought the mugs back, Angie’s Café also incentivised repeat visits and long-term use.

Key Results:

• Saved 147 AUD from our bulk discounts, compared to the quotes they got from other local suppliers
• 9% increase in repeat café visits, according to point-of-sale data comparing customer frequency before and after the mug rollout.

Angie’s Café not only reduced waste but also deepened its connection with the Merici College community, proving that the right branded item can support both business goals and environmental values.

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