Home » Case Studies » Drinkware » BioMerieux 

BioMerieux

Last Updated: 22 November 2025

BioMérieux Australia is a leading provider of in vitro diagnostic solutions based in Melbourne. This company needed a practical gift to leave a lasting impression on their top clients and partners. They chose to order 150 custom-branded 350ml borosilicate glass cups. Each glass cup featured their logo, custom-branded. The premium design and durability of these cups made them the perfect match for BioMerieux’s emphasis on scientific excellence and innovation. These gifts were distributed to clients as part of a strategy to strengthen relationships and elevate their brand perception.

The Nova Cups not only provided a functional and elegant gift but also ensured that bioMerieux’s branding would be prominently visible in both home and office environments, reinforcing their brand’s presence daily.

Results:

• Enhanced brand Image: The branded cups continued to be used for daily beverages, helping maintain the brand’s exposure in both personal and professional settings.
• Rise in repeat business: Clients mentioned the Nova Cups as one of the reasons for their continued collaboration, reinforcing the positive impact of thoughtful corporate gifts.

Through the use of premium, functional gifts like the Nova Cups, bioMerieux Australia not only strengthened its relationships with clients but also maintained brand visibility in meaningful, everyday interactions.

Ready to purchase for your organisation?