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Home » Case Studies » Drinkware » Client Story: Alcoa

Client Story: Alcoa

Last Updated: 30 October 2025

blue cup with alcoa logo and dark grey lidblue cup with dark grey lidblue reusable cup with dark grey lidblue cup with lid opened

Client: Alcoa Australia (global leader in aluminium production with a long-standing presence in the Australian resources sector).

What was ordered: For their upcoming 60th anniversary, they ordered 1,000 blue reusable cups with lids, each printed with the Alcoa logo and the message “Here for 60 Years.”

Purpose? To celebrate Alcoa’s 60th anniversary in Australia and promote sustainability among staff and community partners.

How were the cups used? We produced custom reusable cups for Alcoa’s milestone celebration events across its Australian operations. The cups were handed out to employees, visitors, and community members during open days, site events, and morning teas marking the company’s 60 years in Australia.

The sleek blue design, paired with the commemorative message, made the cups both practical and meaningful. Staff proudly used them for coffee and tea at work, helping to reduce disposable cup use across Alcoa sites.

The recipients kept their cups with them. These cups may be simple, but they made the anniversary celebration more

Many recipients kept their cups as keepsakes — a reminder of Alcoa’s heritage and its continued commitment to innovation and environmental care.

This simple yet thoughtful campaign helped Alcoa celebrate 60 years of operations while reinforcing its values of sustainability, community, and long-term impact in Australia.

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About the Author

Katrina Salenga

Product & Marketing Expert

Katrina Salenga is a Product & Marketing Expert at Cubic Promote, with over 5 years of experience in client service and over four months in Australia's promotional products industry. She helps businesses select, customise, and distribute branded merchandise that aligns with their marketing objectives, ensuring every product maximises brand visibility and engagement. With a proven track record of managing bulk orders for events, corporate giveaways, and expos, Katrina is trusted for her data-driven insights on how to effectively leverage branded merchandise to drive results. Her writing, featured in industry blogs, shares her strategic approach to creating impactful campaigns, making her a trusted voice in the promotional products industry.

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