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Custom Metal Bottles for Sky News Australia

Last Updated: 25 July 2025

The Challenge

From its headquarters in Sydney, Sky News Australia delivers round-the-clock news coverage, engaging a diverse audience of viewers, industry partners, and event attendees nationwide. They needed a high-impact giveaway to resonate with their audience and reflect their bold, dynamic identity to boost brand visibility during regional viewer engagement events and media summits. Generic promotional items like pens or notepads didn’t capture Sky News’ identity or leave a lasting impression with their tech-savvy, news-hungry followers. That’s why they opted for branded metal bottles—one that encourages daily use. 

Our Solution

We crafted 400 branded metal bottles, made from sustainable, BPA-free stainless steel. In three vibrant colours—red, grey, and black—to reflect the brand’s bold aesthetic, these bottles were designed to keep drinks hot for 12 hours or cold for 24, perfect for viewers on the go, journalists at events, or partners in meetings.

We knew how much Sky News values quality in not just the reports it delivers but also in the merchandise it gives out to the public. That’s why we made sure to craft these vacuum bottles with precision, from the artwork to the actual branding process. With a busy calendar of viewer events and media summits, our production and logistics teams worked efficiently, delivering all 400 vacuum bottles to Sydney right on schedule.

The Outcome

They gave out these metal bottles to the viewers of events and conferences they attended. The recipients loved them! One loyal Sky News fan immediately used his vacuum bottle to keep coffee hot during a live broadcast Q&A, later toting it to work as a daily staple. Attendees, from viewers to industry partners, also used the bottles in their routines—using them for chilled water on commutes, hot tea in newsrooms, or as stylish desk accessories. Because of these bottles, the recipients were reminded of Sky News every time they took a sip. This initiative strengthened Sky News’ engagement with stakeholders. It also allowed them to make great impressions with their prospective stakeholders at conferences.

Buy personalised water bottles in bulk today to craft a Sky News-inspired campaign that captivates and connects!