Cylo Group
Last Updated: 22 September 2026
Justin Placek from Cylo Group came to us for branded stubby coolers for an upcoming trade show. Cylo Group works across design, approvals and construction, with a particular focus on veterinary, animal care, medical and human services projects. Because they were exhibiting in person, the merchandise needed to be easy to hand out, easy to carry around the venue and useful enough that visitors would actually take one home. Stubby coolers were a good fit for this event. They are familiar, lightweight, and easy to hand out, which is helpful when booth staff are talking to many visitors.
Keeping the Giveaway Easy to Hand Out
Our account manager, Alice Borja, worked closely with Justin to arrange the order and branding. For the tradeshow giveaway, we paid attention to a few practical details:
- keeping the artwork clear enough to read at a glance
- choosing a product that could be handed out without slowing conversations down
- making sure the coolers were compact enough to store behind the booth
- keeping the branding visible after the event, not just during it
That last detail was important. People often keep stubby coolers in the kitchen, car, garage, or esky, so the branding stays visible long after the event.
A Better Result Than Their Previous Event
Cylo Group later told us that their booth traffic was 3% higher than at another event they attended in the past three months. The cooler was just one part of their overall tradeshow setup, so we can’t say the giveaway was the only reason for the increase. Still, it gave their team an easy way to start conversations and offered visitors something useful to take home after visiting the stand.
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