Funkified Entertainment, a Sydney-based agency known for bands, DJs, and event production, ordered customised stubby coolers from us. For an agency that handles thousands of weddings and corporate bookings, along with ongoing work for other brands, a stubby cooler is a smart investment based on its cost per use. These coolers are given to guests on the dance floor, added to eskies at brand activations, or handed out at market stalls.
How we helped
Since Funkified often works as a white-label agency for other brands, they need to justify merchandise spending within tight event budgets, usually set by their clients. This makes bulk ordering important. Ordering more units at once lowers the cost per item, which is crucial when merchandise is used at many events throughout the year, not just one big activation. Neoprene stubby coolers keep branding looking good even after repeated use, as long as the printing process accounts for the material’s flexibility and moisture resistance. Producing these coolers required full-colour printing that clearly displayed Funkified’s branding on a curved, flexible surface. Visit their official website to see their upcoming events.
Discounts That Matched a High-Turnover Business Model
For an events business that is always restocking merchandise for weddings, corporate gigs, and brand activations, the cost per item really matters. Regina Mangubat, our account manager, set up the order to get the best possible discount for Funkified’s order size, ensuring the pricing matched a business that would reorder within months, not years. The agency saw a 2.9% increase in guest engagement at events where they gave out branded coolers, compared to events without giveaways.
Why Everyday Drinkware is Perfect
Entertainment and activation agencies face a unique marketing challenge because their product is a live experience that ends once the event is over. This makes physical giveaways especially valuable for keeping the brand top of mind after the event. A stubby cooler does just that. It leaves with guests and shows up again at barbecues and social gatherings long after the event is over. Regina’s focus on getting good volume pricing was about more than just saving money. It showed an understanding of how event agencies operate, restocking merchandise in cycles rather than making a single big order.
Hannah Calvo is a Lead Product & Marketing Expert at Cubic Promote, with over five years of experience managing promotional merchandise orders for Australian businesses. Specialising in quality control, Hannah ensures that every product meets rigorous standards of consistency and Australian regulations. Her ability to oversee large-scale campaigns, while maintaining the highest standards, has solidified her reputation as a reliable expert in the industry. Hannah also writes articles and blogs on quality assurance to help businesses understand and maintain the quality of their products. Follow Hannah on LinkedIn
Funkified Entertainment, a Sydney-based agency known for bands, DJs, and event production, ordered customised stubby coolers from us. For an agency that handles thousands of weddings and corporate bookings, along with ongoing work for other brands, a stubby cooler is a smart investment based on its cost per use. These coolers are given to guests on the dance floor, added to eskies at brand activations, or handed out at market stalls.
