Melbourne City Football Club

Last Updated: 21 November 2025

Melbourne City Football Club, aiming to enhance the matchday experience for their loyal supporters on their game day at Rod Laver Arena, they partnered with Cubic Promote to order 1,200 custom sports stubby coolers. Each cooler was printed with the club’s crest and distributed at the members’ entrance during a high-attendance fixture at AAMI Park. Fans immediately embraced the coolers, using them in the stands and sharing photos across social media, which added to the excitement of the event and reinforced the club’s identity in a fun and practical way.

Results:

• Increased fan engagement: The giveaway resulted in a noticeable rise in new fan sign-ups, tracked via membership forms linked in social media posts featuring the coolers.

By gifting the branded stubby coolers, Melbourne City FC was able to strengthen its relationship with fans, boost fan engagement on social media, and amplify its reach both inside the stadium and online.

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