Melbourne City FC: Stubby Coolers for Fans

Last Updated: 9 March 2026

Melbourne City Football Club, aiming to enhance the matchday experience for their loyal supporters on their game day at Rod Laver Arena, they partnered with Cubic Promote to order 1,200 custom sports stubby coolers. Each cooler was printed with the club’s crest and distributed at the members’ entrance during a high-attendance fixture at AAMI Park. Fans immediately embraced the coolers, using them in the stands and sharing photos across social media, which added to the excitement of the event and reinforced the club’s identity in a fun and practical way.

Results:

Increased fan engagement: The giveaway resulted in a noticeable rise in new fan sign-ups, tracked via membership forms linked in social media posts featuring the coolers.

By gifting the branded stubby coolers, Melbourne City FC was able to strengthen its relationship with fans, boost fan engagement on social media, and amplify its reach both inside the stadium and online. Visit the Melbourne City Football Club website by clicking the link.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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About the Author

Aubrey Vitor

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