Pyrmont Festival

Last Updated: 25 November 2025

The Pyrmont Festival, a vibrant community event in Sydney, sought to create lasting impressions by offering giveaways that attendees would use long after the event. To achieve this, they turned to Cubic Promote for 900 Euro Tumblers. These 450ml PET plastic tumblers, emblazoned with the Pyrmont Festival logo, proved to be the perfect choice for the event. During the festival, these tumblers quickly became a highly functional giveaway, being used by attendees for drinks while walking around the festival grounds. Additionally, the tumblers became popular on social media, with attendees posting photos of them and tagging the event page.

Key Metrics & Results:

• 4% average increase in brand mentions across local social media platforms 2 weeks after the festival, especially from attendees sharing their tumblers at cafes, parks, and public spaces.
• 4% average increase in inquiries for next year’s festival participation, with community members and potential vendors citing the visibility generated by the tumblers as a motivating factor.

These results showed that Pyrmont Festival successfully enhanced its visibility, built stronger community connections, and set the stage for future engagement, both online and offline.

The Pyrmont Festival, a vibrant community event in Sydney, sought to create lasting impressions by offering giveaways that attendees would use long after the event. To achieve this, they turned to Cubic Promote for 900 Euro Tumblers. These 450ml PET plastic tumblers, emblazoned with the Pyrmont Festival logo, proved to be the perfect choice for the event. During the festival, these tumblers quickly became a highly functional giveaway, being used by attendees for drinks while walking around the festival grounds. Additionally, the tumblers became popular on social media, with attendees posting photos of them and tagging the event page.

Key Metrics & Results:

• 4% average increase in brand mentions across local social media platforms 2 weeks after the festival, especially from attendees sharing their tumblers at cafes, parks, and public spaces.
• 4% average increase in inquiries for next year’s festival participation, with community members and potential vendors citing the visibility generated by the tumblers as a motivating factor.

These results showed that Pyrmont Festival successfully enhanced its visibility, built stronger community connections, and set the stage for future engagement, both online and offline.

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