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Sky Sports

Last Updated: 21 November 2025

To align with their focus on sustainability and long-term wellness, Sky Sports in Logan Central partnered with Cubic Promote to produce 2,000 branded glass drink bottles. Printed with the Sky Sports logo, the bottles were distributed to staff, trainers, and participants during spring fitness events they hosted across Australia that quarter as a durable alternative to single-use plastic. The bottles quickly became a favourite among the community—used at schools, gyms, and workplaces well after the events ended.

Results:

• 8% increase in client retention, based on repeat participation and partner bookings across three subsequent events,

With one thoughtful swap, Sky Sports deepened community ties, reduced waste, and turned a practical item into a lasting brand connection.

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