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Steeline Australia

Last Updated: 25 November 2025

Client: Steeline Australia – a national network of independent suppliers specialising in quality steel building products, including roofing, walling, and the well-known COLORBOND® steel fencing range.

What was ordered? 1,000 stubby coolers printed with the Steeline logo and a COLORBOND® steel fence design.

Purpose? To use as giveaways at trade events, supplier visits, and community promotions.

How were the stubby coolers used?

Steeline Australia ordered 1,000 custom stubby coolers to reinforce their brand and highlight their COLORBOND® steel fencing products in a fun, practical way. The coolers were designed with the Steeline logo on one side and a full-wrap print mimicking a COLORBOND® fence on the other — instantly recognisable to contractors, homeowners, and tradies alike.

The coolers were handed out during trade expos, building industry breakfasts, and supplier meetings. Sales teams also kept boxes on hand for site visits and product demonstrations, giving them out as a small thank-you to builders and customers.

The design made them a standout item — people loved the novelty of the fence print, and the coolers quickly became a talking point. Many recipients used them on-site and at weekend gatherings, giving Steeline ongoing visibility in both work and social settings.

This clever promotional idea helped Steeline stay top-of-mind with the people who specify and install steel products every day, while tying directly back to one of their strongest product lines.