Authentic Coaching

Last Updated: 21 November 2025

Authentic Coaching, a personal training brand at Goodlife Health Clubs, ordered 1,000 personalised sports towels featuring the “Authentic Coaching” logo. Goodlife Health Club, one of Australia’s largest fitness chains with over 90 locations and 295,000 members, wanted a practical yet effective giveaway for their members. These branded towels were distributed to Goodlife members, quickly becoming a favourite among gym-goers. The towels not only served to boost the visibility of Authentic Coaching, but they also aligned perfectly with Goodlife’s “no towel, no train” policy. Members were required to bring towels for hygiene purposes, which made these custom towels an essential item for their workouts.

How Cubic Promote Helped:

• 4% average increase in membership renewal from current clients, who appreciated the thoughtful gesture and felt more connected to the brand (compared to the last quarter).

This simple, yet strategic giveaway helped Authentic Coaching strengthen its connection with Goodlife’s members, while reinforcing the brand’s commitment to supporting fitness goals and enhancing the member experience.