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Case Study: KitKat

Last Updated: 13 November 2025

KitKat, recently launched the “Better Break” campaign in Australia and New Zealand to encourage locals to take breaks in between working hours. As part of their campaign, they sought giveaways that don’t just remind them to take a break but encourages workplace safety. So they ordered 1,500 handheld torches from Cubic Promote. The torches were distributed to their staff and customers. Aside from getting the word out regarding their recently launches campaign, these handheld torches kept their brand in mind when locals thought about taking a break.

Key Metrics & Results:

• 5% average increase in employee satisfaction, as noted in a post-distribution survey, with staff mentioning the torch as a thoughtful and useful tool that encouraged them to take breaks.
• 100% smiles from the employees and customers who received these torches

By encouraging rest in a witty way, the logistics company was able to boost its engagement while aligning its brand with both safety and work-life balance.