Shell Helix

Last Updated: 14 November 2025

Client: Shell Helix – a leading motor oil brand offering a full range of premium lubricants, including the advanced Shell Helix Ultra synthetic range designed for ultimate engine performance and protection.

What was ordered? 1,000 branded car sunshades printed with the Shell Helix logo.

Purpose? To use as giveaways for customers and trade partners during a nationwide automotive promotion.

How were the car sunshades used?

Shell Helix ordered 1,000 custom car sunshades to include in a promotional campaign across workshops, service centres, and auto retailers. The goal was to provide customers with a practical, branded gift that reinforced Shell Helix’s commitment to engine care and vehicle protection.

Each sunshade featured the Shell Helix logo and bright red-and-yellow branding, instantly recognisable to anyone familiar with the company’s trusted name in automotive performance. The sunshades were distributed with oil purchases and during promotional events to show appreciation to customers for their loyalty.

Drivers appreciated the gift — it helped keep their vehicles cool while serving as a daily reminder of the brand’s reliability and innovation.

This simple yet effective campaign extended Shell Helix’s visibility on the road, strengthening its reputation for protecting engines and enhancing every driving experience.

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