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Since 2006

Most people think working at a promotional products supplier means playing with stress balls, testing pens, and occasionally arguing about Pantone colours. And yes — some of that is true. But behind every branded notebook, umbrella, or cable kit is an entire day of coordination, artwork magic, supplier conversations and quality checks that customers never see.

So here’s what actually happens in a typical day at Cubic Promote told hour by hour so you can see just how many hands, minds and decisions go into making your branded merchandise look effortless.

8:00am — The Inbox Awakens

The team arrives. Coffee in hand. Screens lighting up. Overnight messages begin pouring in from:

  • clients confirming event dates
  • suppliers updating production timelines
  • artwork approvals
  • express delivery requests
  • fresh enquiries for conferences, staff onboarding kits and trade shows

This first hour is all about triage:

  • Which jobs need immediate artwork adjustments?
  • Which orders need production pushed today?
  • Which shipments are due for dispatch?
  • Which clients have urgent questions about branding methods?

By 8:45am, the workflow board is full, prioritised, and coloured like the world’s most beautifully organised rainbow.

9:30am — Artwork Triage: The Real MVP Moment

This is where the magic and the problem-solving begins. The graphics team opens the morning’s artwork files. Some are perfect vectors. Others… arrived as 12KB screenshots from a mystery source titled “logo final FINAL USE THIS ONE okay.jpg.

Every logo must be:

  • converted to vector
  • checked for print safety margins
  • adjusted to fit product curves or print panels
  • colour-matched to Pantone standards
  • evaluated for legibility at size

If a logo won’t print cleanly, the team fixes it before it becomes a production issue. This is also where design tweaks, proof layouts, and embroidery files get prepared. By 10:00am, the first wave of digital proofs is leaving the building.

11:00am — Supplier Calls & Production Coordination

Orders in progress now take centre stage. The operations team is:

  • confirming stock levels
  • reviewing sampling updates
  • checking ETA on printing queues
  • confirming if a client’s last-minute quantity change is possible
  • cross-checking freight availability
  • pushing suppliers for faster timelines when needed

This is where relationships matter. A supplier in Sydney, Melbourne or offshore might be printing your pens today — and we’re ensuring your deadline stays intact. When a job is tight, this is also where the Cubic Promote team becomes part negotiator, part project manager, and part miracle worker.

12:30pm — The Midday Merchandise Shuffle

Lunch happens, but never all at once. In the middle of it, new samples arrive:

  • a batch of microfibre cloths requiring colour check
  • a run of engraved bar bottle openers for inspection
  • stress balls that need firmness consistency testing
  • umbrellas that must be opened indoors (always bad luck, always necessary)

The office suddenly looks like a product showroom collided with a quality control lab. Someone spins a spinner pen. Someone else debates the smoothness level of the Viva ballpen. A stress ball rolls off a desk and quietly disappears for the third time today. This is the part customers rarely imagine, but it’s critical: every batch that arrives gets inspected before it gets anywhere near you.

1:30pm — The Afternoon Rush Begins

New orders come in after lunch, and this is the decision-making window. Sales and customer service teams are answering:

  • “Which branding method is best for this?”
  • “Can we meet this deadline?”
  • “Is the colour match exact?”
  • “What’s the difference between pad print and digital transfer?”
  • “Can this cable kit work for both Android and iPhone users?”

Clients want clarity, speed and reassurance — so this part of the day is all about guiding them to the right product based on:

  • budget
  • audience
  • branding style
  • delivery location
  • event type

Every good order starts with good advice.

3:00pm — Quality Checks, Proof Approvals & Pre-Dispatch Coordination

This is where the day gets technical. Products currently being printed or engraved go through mid-production checks:

  • colour accuracy
  • print alignment
  • engraving depth
  • stitching consistency (for textiles)
  • durability tests
  • finishing polish

Meanwhile, the approvals desk is monitoring:

  • which proofs need client confirmation
  • which jobs can move into production
  • which deadlines are at risk
  • which shipments need labelling or splitting into multiple delivery points

By this point, the team is in a steady rhythm of checking, confirming and preparing orders for the next morning’s output.

4:30pm — Dispatch, Packing & Final Calls

Boxes line the dispatch area, barcodes get printed, couriers get booked. Some orders ship locally. Others go interstate. Some split across multiple branches or campuses. Occasionally, a single project travels to all major capital cities on the same day.

The operations team double-checks:

  • all items included
  • correct branding on each batch
  • delivery labels
  • timing commitments
  • fragile markings
  • packing integrity

This is the industry’s “measure twice, cut once” moment. Just one missing box in a 3,000-unit order can throw off a national roadshow — so nothing leaves without a final sign-off.

5:15pm — Review, Reset & Get Ready to Do It Again

As the day winds down, the team reviews what’s coming tomorrow:

  • morning delivery schedules
  • new proofs awaiting approval
  • upcoming dispatch batches
  • urgent artwork redraws
  • large events or conferences on the horizon

It’s calm, but purposeful. Because the cycle starts all over again tomorrow. And while customers usually see only the finished product — a beautifully printed umbrella, a batch of branded bar openers, a box of stress balls ready for event day — everything behind it is crafted by a team of humans who genuinely want your brand to shine. That’s the part most people never see but it’s the part that makes all the difference.

Thinking About Your Next Promotional Order?

Now that you’ve seen a typical day inside Cubic Promote, you know exactly how many experts are protecting your brand behind the scenes. If you’d like support choosing products, planning an event, reviewing artwork, or organising your 2026 merchandise strategy.

Shop Polo Shirts here
Shop Pens here
Shop Notebooks here
Shop Umbrellas here
Shop Stress Balls here
Shop Drink Bottles here
Shop Charging Cables here

Get in touch with us to explore custom branding options, request a quote, or book a meeting with our team today.

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About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

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