Case Study: BlaQ

Last Updated: 18 November 2025

BlaQ Aboriginal Corporation, dedicated to empowering the Aboriginal and Torres Strait Islander LGBTQ+SB community, sought giveaways for their members and supporters. So, they ordered 1000 custom plastic pens from Cubic Promote. These custom pens, featuring BlaQ’s colourful logo, were designed for practical use and easy attachment to bags or notebooks, making them a perfect giveaway for community events, advocacy campaigns, and educational workshops.

Key Metrics & Results:

• 5% average increase in social media mentions, with individuals posting about the pens and tagging BlaQ, leading to greater visibility within the community (compared to the data from last month)

By choosing functional and affordable branded pens, BlaQ was able to raise awareness, reinforce its advocacy message, and maintain its visibility within the community while supporting its ongoing efforts.

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