What Brisbane Businesses Ordered Most in 2025? (Based on Real Internal Data)

If there’s one thing we’ve learned about Brisbane businesses, it’s this: they know exactly what they want, and they want it on time, on budget, and ready for the next event, activation, or sunshine-soaked community day.

Whether it’s South Bank corporate picnics, Riverfire sponsor activations, Queensland Government programs, Brisbane Convention Centre expos, or councils hosting weekend markets, promo orders move fast in this city. The good news? We’ve delivered over 128,277 promotional products across Brisbane — so we know precisely what locals order most.

Here’s your inside look at the merchandise Brisbane businesses keep coming back for, backed by real Cubic Promote order data.

Why Brisbane’s Promotional Product Trends Are Unique?

Brisbane orders differently from Sydney or Melbourne. Here’s why:

• Outdoor events dominate the calendar → more umbrellas, caps, drinkware.
• Storm season hits hard → umbrellas behave like essential infrastructure.
• A strong council + community sector → more apparel for volunteers & public teams
• Tourism-driven markets → souvenirs and Aussie-made merch stay in high demand.
• Corporate culture is more relaxed → tees, polos, and casual uniform options thrive.

Brisbane balances professionalism with lifestyle better than any other city in Australia — and the data backs it up.

Brisbane Performance Snapshot (Real Cubic Promote Stats)

Here’s what we’ve achieved for Brisbane clients:

These aren’t estimates — they’re real operational results.

The Top Categories Brisbane Orders Most

Across thousands of orders, five categories consistently outperform the rest. Here’s the breakdown — including direct links to what Brisbane buys most.

1. Apparel: Brisbane’s Undisputed #1

Brisbane may love its sunshine, but it also loves a good branded shirt.

Cotton & Polyester Polo Shirts

Polos dominate Brisbane orders because they’re:

• perfect for councils, tradies and outdoor crews
• professional without feeling formal
• durable in heat and humidity
• ideal for volunteers and events

From Wynnum to West End, polos are Brisbane’s go-to “uniform without being uniform.”

Basic Cotton Tees

If Brisbane had an official workday theme, it would be: “Business casual, but make it breathable.”

Tees tick all the boxes for:

• community events
• charity days
• school and university teams
• corporate off-sites
• hospitality and tourism

Brisbane buyers request them in bulk — especially ahead of Riverfire, Ekka, and end-of-year corporate events.

2. Drinkware: The #2 Category Brisbane Can’t Get Enough Of

Brisbane’s warm climate + active lifestyle = massive demand for drinkware.

Stubby Coolers

Stubbies are practically a Brisbane birthright. They’re huge for:

• team BBQs
• sporting events
• brewery promotions
• tourism
• festival merch

They’re affordable, fun, and endlessly reusable — which explains their runaway popularity.

Printed Mugs & Gift Sets

Brisbane offices love a good mug — especially ceramic ones with strong branding presence. Perfect for:

• onboarding
• staff welcome packs
• client gifts
• corporate kitchen fit-outs

Even in a warm city, coffee culture is alive and well.

3. Umbrellas: The Most Brisbane Product Ever

Branded Golf Umbrellas

Brisbane weather is famously dramatic: Sunny at 2pm. Tropical storm at 2:07pm. This makes umbrellas an essential part of the corporate merchandising ecosystem. Why they dominate:

• summer storms and wet-season events
• councils and schools need them for staff
• large panels = huge branding visibility
• Outdoor activations rely on weather insurance.

Brisbane orders a lot of umbrellas — especially from October to March.

4. Golf Balls: A Surprisingly Big Category

Personalised Golf Balls

Brisbane is home to a strong corporate golf scene, thanks to:

• executive networking days
• charity golf tournaments
• incentive events
• tourism and hospitality tie-ins

Branded golf balls are inexpensive, professional, and feel premium — a perfect trifecta for executive gifting without going over budget.

5. Aussie-Made Products: Brisbane Buyers Love Supporting Local

Australian Made Promotional Products

Brisbane businesses choose Aussie-made for:

• local procurement policies
• supporting Australian manufacturing
• faster local turnaround
• perceived quality
• cultural relevance

Common Aussie-made favourites include:

• notebooks
• eco products
• confectionery
• tote bags

Brisbane’s council and education sectors, in particular, frequently specify Australian-made goods.

Brisbane vs National Buying Trends

Here’s how Brisbane’s ordering behaviour compares to the rest of Australia:

Brisbane is more outdoor-focused and event-driven than southern states, — which shapes its top categories.

The Top Event Seasons for Brisbane Orders

Brisbane’s busiest promo periods are:

February–April: Orientation weeks, recruitment events, and community days.
July–September:  Corporate conferences at BCEC, trade expos.
October–December: Christmas gifting, summer festivals, Riverfire, university graduations.
Wet Season: Umbrellas, caps, towels — anything that survives surprise weather.

Why Brisbane Businesses Keep Choosing Cubic Promote?

With 100% customer satisfaction, 100% on-time delivery, and 200 urgent orders delivered in under a week, Brisbane clients rely on us for:

• fast mock-ups
• stock availability
• bulk pricing
• advice on trending local products
• reliable delivery across QLD
• experience supplying 115 Brisbane events

We’re not just shipping products — we’re helping Brisbane organisations run better, look sharper, and show up confidently at every event.

Ready to See What Brisbane Businesses Are Ordering Right Now?

Explore the full Brisbane product range here

Chat with our team to create:

• event packs
• staff kits
• community activation merch
• corporate apparel programs
• Aussie-made product bundles

Get in touch to request a quote, explore branding options, or book a meeting with our Brisbane team today.