Duttons Volkswagen

Last Updated: 21 November 2025

Duttons Volkswagen, an Adelaide-based car dealership, sought a creative and family-friendly giveaway to engage its clients during their office visits. To do so, they decided to order 1,700 custom-branded colouring pencil packs featuring their logo and website from Cubic Promote. Their goal was to offer a memorable and functional promotional item that would resonate with families while enhancing their brand visibility uniquely. These branded pencil packs were distributed at key customer touchpoints such as vehicle handovers, test drives, and service appointments. While Duttons Volkswagen is primarily focused on car sales, they wanted to leave a positive, lasting impression on families and individuals who visit their dealership. The coloured pencil packs were particularly popular with parents and children, keeping young ones entertained during appointments and creating a playful, engaging environment.

Key Metrics & Results:

• 5% average increase in repeat visits, with families returning for additional services, citing the family-friendly atmosphere as a contributing factor.

Through this initiative, Duttons Volkswagen was able to create a positive and memorable experience for their customers and their families.

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