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Living My Way Pens

Last Updated: 17 November 2025

Living My Way, a Sydney-based company dedicated to empowering people with disabilities to lead self-directed lives, sought a creative way to boost their community visibility. For an upcoming initiative, they needed a promotional item that would be both practical and engaging for their audience.

They chose 3,500 custom-branded Mop Topper Pens—bright yellow pens adorned with the Living My Way logo. These fun, quirky pens, featuring a fuzzy top that doubles as a screen cleaner, were distributed at the community events and local workshops hosted by the company. The pens added a playful element to each workshop, while also offering a functional purpose.

Key Metrics & Results:

• 6% boost in social media engagement, as the attendees shared pictures and posts featuring the pens, driving increased online visibility for the company.

By tapping into the power of a simple, practical promotional item, Living My Way successfully boosted their brand awareness and strengthened their connection with the community. The pens became more than just giveaways; they became tools for fostering long-term visibility and engagement with the company’s mission.