Toyota: Colouring Pencils for Fundraising

A box of colored pencils labeled Toyota Forklifts Legends with cartoon dog graphics.

Last Updated: 15 April 2026

To further promote the Toyota Foroklift Legends car, Toyota help a fundraising activity. With kids as their main audience, they sought giveaways that kids will love and bring home with them after the evemt. To do this, they ordered 1,500 colouring pencils as part of the bundle they gave away to the kids. The kids loved them and they were able to make their fundraising a success. View Toyota Forklifts website

Key Metrics:

100% smiles from the kids and their parents who received and enjoy the colouring pensils
4% average increase in their social media engagement, with parents posting photos of their kids with the car and their giveaway bundles

Because of these bundles, Toyota was able to get the audience talking about their newly launched, Toyota Forklift Legends car and make the kids happy.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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