Toyota Forklifts Legends

Last Updated: 21 November 2025

To further promote the Toyota Foroklift Legends car, Toyota help a fundraising activity. With kids as their main audience, they sought giveaways that kids will love and bring home with them after the evemt. To do this, they ordered 1,500 colouring pencils as part of the bundle they gave away to the kids. The kids loved them and they were able to make their fundraising a success.

Key Metrics:

• 100% smiles from the kids and their parents who received and enjoy the colouring pensils
• 4% average increase in their social media engagement, with parents posting photos of their kids with the car and their giveaway bundles

Because of these bundles, Toyota was able to get the audience talking about their newly launched, Toyota Forklift Legends car and make the kids happy.

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