Case Study: ABF 

Last Updated: 7 November 2025

The Australian Border Force (ABF), Australia’s frontline border law enforcement agency and customs service, sought a meaningful and budget-friendly giveaway to reinforce its role in protecting the borders and enabling legitimate travel and trade. The agency ordered 2,500 custom lapel pins from Cubic Promote, featuring a ship and the Sydney Harbour Bridge in striking blue and gold. These pins were distributed during officer training sessions, formal ceremonies, and official functions nationwide. Staff and dignitaries embraced the pins as a mark of pride and unity, often wearing them at significant events.

Key Metrics:

• 15% average increase in brand recognition, based on post-event surveys measuring unaided recall of ABF’s maritime role, compared to similar events held before the campaign.

By choosing Cubic Promote, ABF was able to boost its brand recognition and reinforce its role in security and international commerce.

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