Channel 7 & Cubic Promote

Last Updated: 17 July 2025

The Seven Network Australia

About the Client

The Seven Network, also called Channel Seven or “Seven,” is Australia’s leading free-to-air television network. It is famous for covering current events, sports, and original dramas like Home & Away. Channel Seven also supports the community through its not-for-profit organisation, The Channel 7 Children’s Research Foundation, which funds research into childhood illnesses.

Our Brief

The Seven Network approached Cubic Promote for a customised order before Christmas 2021. They aimed to distribute Christmas gifts to children in hospitals or care facilities. The main product was a full-colour jigsaw puzzle suitable for primary and secondary school-aged kids. To meet a tight deadline for delivery before Christmas, we needed to produce and box the jigsaw locally.

Alongside the puzzles, the Seven Network required custom boxes, wrapping paper, and personalised Christmas cards. These items must be assembled and shipped to eight locations across NSW, SA, and QLD. The project was ambitious, especially in the weeks leading up to Christmas, but both teams were committed to creating something special for children in need.

Puzzle gift set

Our Solution

The Seven Network provided excellent artwork, allowing Cubic Promote to focus on production and assembly. While we regularly sell boxed jigsaws, custom-printed boxes for fast-turnaround orders pose a unique challenge. Our digital print specialists worked to decorate and assemble the boxes while others printed the puzzle simultaneously.

Our paper print team produced the wrapping paper and cards, a demanding task during the holiday rush. Despite the tight timeline, both teams collaborated to pack and despatch the gifts on time. Each jigsaw was thoroughly wrapped and included a seasonal card from the Seven Network.

The result was a resounding success. The Seven Network team praised the gifts’ quality and packaging, turning this high-pressure project into a memorable achievement.

About the Author

Woman with straight brown hair in a blue blouse

Aiza Cruz

Head of Product & Marketing

Aiza Cruz is the Head of Product & Marketing at Cubic Promote, with over seven years of experience in Australia's branded merchandise and apparel industry. Aiza's expertise in project management enables her to effectively manage bulk orders, ensuring they arrive on time and securely. She also writes industry articles and blogs for Cubic Promote, sharing her insights on product trends and best marketing practices. Aiza’s deep understanding of the industry, combined with her ability to oversee complex and rush orders, has made her a trusted authority in optimising branded merchandise for businesses.