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Your Staff Wants Picnic Bags – They Just Don’t Know It Yet

By 4 December 2025December 30th, 2025Custom Branded Bags

There are corporate gifts that feel “corporate gift-y” and then there are picnic bags. Picnic bags don’t tap you on the shoulder politely. They stroll right in, plonk themselves on the table, and say:

“Hey! Let’s go somewhere fun.”

And honestly? That’s the energy most workplaces need. Here’s the secret: Your staff love these. Your clients love these. Even your CEO who pretends not to like anything will love these. They just don’t know it yet. But once someone owns a picnic bag? Oh boy. It becomes their personality.

The Australian Lifestyle Was Built for Picnic Bags (Literally)

If you work in an Australian office, you’ve heard one or more of these phrases in the last 12 months:

“Let’s do a winery day.”

“We’re taking the kids to the park.”

“Thinking of a beach picnic this weekend.”

“We’re doing an outdoor movie night.”

Picnic bags were designed for this country. Sun, parks, beaches, backyard barbies, Sunday cheese boards, they blend right in. They fit into family days, couple days, friendship days, and “I need to disappear into nature for a while” days. And when your brand becomes the reason someone doesn’t have to carry loose cheese knives in a Woolies bag? That’s unforgettable.

Three branded picnic bags and a wine glass on a white table in a modern office.

Why Picnic Bags Are Becoming a Corporate Gift Heavyweight?

Think of picnic bags as the undercover agent of corporate gifting:
Quiet. Unassuming. Then BAM!
Top-tier practicality with a huge side of lifestyle joy.

Here’s why they’re exploding in popularity for Australian organisations:

They feel premium

Structured compartments, insulation and matching cutlery make them feel thoughtful — not mass-produced.

Insane perceived value

People assume they cost more than they do, which is gifting gold.

They’re actually used

They come out every summer, often for years, giving your branding long visibility.

They suit every demographic

Executives, interns, families and retirees all find a reason to use one.

They scream lifestyle

They turn your logo into part of a good memory — not a marketing push.

The Secret Sauce: Emotional Association

Picnic bags don’t just carry food. They carry experiences.

You’re gifting:

  • beach days
  • park hangs
  • outdoor concerts
  • winery afternoons
  • family memories
  • date nights
  • long weekends
  • actual relaxation

So, when your brand is stitched or printed onto that bag? You become the supporting character in dozens of tiny happy moments. That’s the kind of soft-power branding money can’t buy except it literally can — because you can order 50 of these at once.

“Okay, but what makes a GOOD picnic bag?”

Great question because not all picnic bags are created equal — and yes, your staff will notice.

Look for:

  • Thick insulation (keeps food cold for hours)
  • Strong zippers (nothing screams “budget” like a cheap zip)
  • Reinforced stitching (no one likes a handle disaster mid-beach)
  • Cutlery quality (nobody wants a fork that snaps into retirement)
  • Comfortable straps (your shoulder deserves better)
  • Clever organisation (pockets! bottle sections! dividers!)

A well-made picnic bag becomes a long-term companion. A cheap one becomes landfill quickly.

Different Types of Picnic Bags (And Who They Suit)

Soft Cooler Picnic Bags

Your classic, crowd-pleasing corporate gift. Perfect for staff Christmas gifts, councils, promo events and onboarding.

Picnic Backpacks

The premium pick. Cutlery. Plates. Wine holders. The works. Ideal for corporate gifts, executives, VIPs, and real estate settlement packages.

Wine Picnic Bags

Stylish. Social. Very reusable. Perfect for clients, hospitality, tourism and Christmas gifting.

Family Picnic Kits

Bigger, sturdier, and ideal for councils, community events, outdoor activations and staff family days.

A Quick Visual Comparison (Because Who Doesn’t Love a Chart?)

Item Usefulness Longevity Perceived Value Branding
Picnic Bag
Cooler Bag
Picnic Blanket
BBQ Set
Sunscreen Pack

In terms of value-for-money, visibility, and emotional connection? Picnic bags absolutely dominate.

Why Businesses Are Ordering Picnic Bags in Bulk?

Here’s what we’re seeing across Cubic Promote’s most recent bulk orders:

  • Staff Christmas gifts (HUGE spike every year)
  • Internal reward programs
  • Council community days
  • University staff welcome packs
  • Real estate handover gifts (settlement perfection)
  • Tourism and hospitality promotions
  • Summer marketing activations
  • Corporate family days
  • Company retreats and offsites

If your organisation runs anything outdoors — or wants to encourage people outdoors — picnic bags are a ridiculous winner.

The Only Mistakes to Avoid

A couple of easy things to dodge:

  • Don’t choose the cheapest option (people can tell instantly).

  • Don’t ignore insulation — it matters.

  • Don’t choose branding that clashes with the fabric texture.

  • Don’t forget to test the comfort of the straps.

  • Don’t under-order — people get jealous.

Seriously. JEALOUS. We’ve seen offices fight over picnic bags like they’re limited-edition sneakers.

Why Businesses Are Ordering Picnic Bags in Bulk?

Here’s what we’re seeing across Cubic Promote’s most recent bulk orders:

  • Staff Christmas gifts (HUGE spike every year)
  • Internal reward programs
  • Council community days
  • University staff welcome packs
  • Real estate handover gifts (settlement perfection)
  • Tourism and hospitality promotions
  • Summer marketing activations
  • Corporate family days
  • Company retreats and offsites

If your organisation runs anything outdoors — or wants to encourage people outdoors — picnic bags are a ridiculous winner.

Final Thought: Your Team Wants These. Trust Me.

Picnic bags are one of those rare corporate gifts that:

  • feel premium
  • are genuinely useful
  • fit our Australian lifestyle
  • last for years
  • spark good memories
  • make your brand look thoughtful
  • work for any age, gender or job role

They’re warm, fun, practical and personal — all in one. Your staff want picnic bags. They just don’t know it yet. But as soon as they get one? They’ll wonder how they lived without it.

Shop Picnic Bags here

If you’d like help choosing the perfect picnic bag style — from cooler totes to full 4-person backpack sets — we’d be happy to build you a shortlist that fits your brand and budget. Get in touch with us to explore custom branding options, request a quote, or book a meeting with our team today.

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About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

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