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The Pyjama Foundation

Last Updated: 24 November 2025

Based in Queensland, The Pyjama Foundation wanted to encourage their supporters and raise awareness for their ongoing #InMyPJs campaign. They ordered 1,000 blue eye masks, which were custom printed with the #InMyPJs messaging. During the events held in Brisbane in September, attendees who wore pyjamas were able to receive the promotional masks while participating in the fundraising activities. The comfortable eye masks were a hit, boosting the foundation’s message through sustained supporter engagement.

Key Metrics:

• 4% rise in donations, calculated with the donation totals before and after the masks were distributed, with more attendees contributing to the cause after receiving the eye masks and seeing the tangible support for foster children

By choosing branded eye masks, The Pyjama Foundation successfully created lasting connections with supporters, raising funds for foster children, and increasing awareness for their campaign.

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