What Are Promotional Rulers?
Promotional rulers are essential tools for measurement and design. They are made from high-quality materials such as durable plastic, wood, or metal. Available in various sizes, including standard 30cm and compact 15cm options, they offer versatility for different environments. When customised, these rulers become sleek promotional items that align your brand with accuracy and reliability.
Who Uses Personalised Rulers?
These rulers are ideal for a wide range of industries and audiences. Schools and educational institutions use them as functional giveaways for students. Corporate offices and design firms provide them as essential desk accessories. Trade shows, conferences, and promotional campaigns benefit from branded rulers cost effective promo merch. They’re also perfect for construction and engineering firms looking to reinforce their brand in technical settings.
Why Rulers Make an Excellent Promotional Product
Rulers offer unmatched practicality, ensuring your brand is associated with usefulness and quality. Their constant visibility on desks, classrooms, or worksites guarantees repeated exposure to your logo. Plus, their long lifespan means your message stays relevant for years. Cost-effective and universally appreciated, promotional rulers are an excellent choice for businesses aiming to maximise their marketing impact. You can also check out our range of Promotional Ribbons.
Case Study: Sonja Terpstra MP’s Bookmark Magnifiers 
Sonja Terpstra MP was looking for a unique and practical giveaway to keep her visible during her upcoming community forum. Rather than choosing typical promotional items, she ordered 1000 custom-branded bookmark magnifiers, each printed with her logo.
These bookmark magnifiers were distributed to attendees during the event, where they discussed community concerns and future initiatives. The magnifiers quickly became a hit, offering both functionality and constant visibility for Sonja’s brand. Attendees used them during the forum and continued to use them at home, at work, or during library visits, reinforcing Sonja’s commitment to supporting local issues.
Results (compared to previous community events with more conventional giveaways):
- 20% increase in attendee engagement, with many participants mentioning the magnifiers as a standout giveaway in post-event surveys
- 18% improvement in brand recall, as the functional and durable magnifiers continued to serve as a constant reminder of Sonja Terpstra MP’s brand
- 15% rise in local inquiries, with constituents reaching out to her office after seeing the magnifiers being used regularly
By choosing the bookmark magnifiers, Sonja Terpstra MP successfully delivered a practical, memorable giveaway that not only engaged attendees during the event but also maintained her visibility in the community long after the forum had ended.
Branding Techniques for Rulers
Elevate your promotional rulers with the following branding methods that we offer:
- Pad Printing: This technique transfers your design onto the ruler using a silicone pad, perfect for precise, single or multi-colour logos and text.
- Laser Engraving: Ideal for metal or wooden rulers, this method etches your logo or message directly into the surface, resulting in a sophisticated, permanent mark that enhances the ruler’s perceived value.
- Digital Full Colour Printing: Offers the ability to apply vibrant, detailed designs across the entire length of the ruler, allowing for creative and impactful branding with photographic quality.
Who Is This Product For?
Promotional rulers are an excellent choice for:
- Educational institutions wishing to provide students with branded learning tools.
- Companies looking to add a practical item to their office stationery suite.
- Businesses seeking cost-effective promotional items for trade shows, events, or as part of a welcome kit for new employees or clients.
Rulers Made from Different Materials
A ruler is usually made of thin wooden, metal or plastic strips. Plastic rulers are lightweight and the most cost-efficient of the three, making them perfect for office use. However, if they are used carelessly, they may break. On the other hand, wooden rulers are durable, and the markings are engraved onto the wood and thus do not rub off. These are perfect for students. Metals rulers are more expensive and heavy in weight, making them ideal for use in a professional setting. We supply Australia-wide.
