Case Study: Have Whistle, Will Travel Boosts Satisfaction by 8%

“Have Whistle, Will Travel,” a growing Australian officiating group, needed a simple, professional solution to enhance their presence at local and regional sporting events. They partnered with Cubic Promote to create 3,000 black branded lanyards, each printed with their name, to be distributed to referees, timekeepers, and match officials. The lanyards, which held whistles, ID cards, and stopwatches, not only improved organisation but also boosted the team’s visibility at crowded events, making it easier for event organisers and participants to identify staff.
Results (compared to previous events):
- 8% improvement in client satisfaction, measured by follow-up surveys from event organisers who appreciated the more organised and professional team appearance
The lanyards weren’t just practical—they became a key part of the brand’s professional identity, elevating their presence and effectiveness across every event they attended.
Events and Occasions For ID Products
We supply to Australian organisations and government departments. We supply to:
- Companies: Provide branded lanyards or badge reels for employees and attendees at seminars or workshops, both for staff and guests.
- Government Departments: For Secure locations that require easy access to security badges.
- Trade Shows and Expos: For registrants and exhibitors
- Educational Settings: College, Universities and schools
- Healthcare and Hospitality:
- Membership Programs: Including Gyms and wellness centers.
FAQ
❓ What types of ID products are available?
✔️ Our range includes lanyards, badge holders, retractable badge reels, and name tags, all of which can be personalised with your branding.
❓ Can I order a mix of different items?
✔️ Absolutely! And if you order other items, you will be rewarded with additional discounts
❓ How long does branding production take?
✔️ Generally, 1–2 weeks after artwork approval. 24-hour turnaround options are available upon request.
Bulk Ordering Advantage & Pricing 📦
Ordering ID products in bulk ensures significant cost savings while maintaining consistent branding. You will receive cheaper prices per unit. With price breaks for quantities of 50, 100, 250, 500, 1,000, 2,500 and higher, bulk orders are ideal for significant events, corporate rollouts, or ongoing use. Take advantage of tiered pricing to maximise your budget without sacrificing quality. If you have consecutive events across a period, we encourage you to make a single purchase, as our team can store your products for free. Our clients organise expos and have saved thousands of dollars doing this.
Help With Choosing Identification Products
There are many options to display credentials today. Consider the most convenient way to display security badges, name tags, pass cards, identification and participant details. Would it be preferential for the details to be in:
1️⃣ In a Pocket or around a person’s hips: Then choose a badge holder
2️⃣ Around someones Torso: Then choose a lanyard
3️⃣ Chest height: Then choose a clip-on or magnetic Name Badge
If in doubt, ask a team member for advice or guidance.
Tip for Purchasing 💬
Save money by bundling your I.D products with other products within our range. We supply Australia-wide.






















































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