Have Whistle, Will Travel

Last Updated: 21 November 2025

“Have Whistle, Will Travel,” a growing Australian officiating group, needed a simple, professional solution to enhance their presence at local and regional sporting events. They partnered with Cubic Promote to create 3,000 black branded lanyards, each printed with their name, to be distributed to referees, timekeepers, and match officials. The lanyards, which held whistles, ID cards, and stopwatches, not only improved organisation but also boosted the team’s visibility at crowded events, making it easier for event organisers and participants to identify staff.

Results (compared to previous events):

• 8% improvement in client satisfaction, measured by follow-up surveys from event organisers who appreciated the more organised and professional team appearance

The lanyards weren’t just practical—they became a key part of the brand’s professional identity, elevating their presence and effectiveness across every event they attended.

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